Brandwave

How popular isDe'Longhi?

In September 2026, people searched for De'Longhi by name about 7,410 times in New Zealand, a 27.8% increase from the previous year. These searches made up 55.9% of all New Zealand panel heater brand searches, placing De'Longhi first out of six brands. When we asked both ChatGPT and Google AI Overviews about panel heater brands, De'Longhi appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

De'Longhi is the most searched of 6 competitors and the second most recommended in AI answers.

  1. De'LonghiShare of searches 55.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. RinnaiShare of searches 34.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GoldairShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NoboShare of searches 0.87%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. NoirotShare of searches 0.68%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top panel heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, De'Longhi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. De'Longhi2nd
  3. Noirot3rd
  4. Nobo4th
  5. Dimplex5th
  6. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel heater brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which panel heater brands compete with De'Longhi?

De'Longhi against panel heater brands in New Zealand, by month

Share of searches by month for De'Longhi, Rinnai, Goldair. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiRinnaiGoldairNoboNoirotDimplex
Oct 202550.5%37.8%9.5%1.2%0.45%0.56%
Nov 202554.1%29.9%15%0.75%0.11%0.11%
Dec 202558.8%25%14.6%1.2%0.22%0.22%
Jan 202654.1%30.7%13.4%1.2%0.34%0.23%
Feb 202646.1%41%11%1.3%0.45%0.11%
Mar 202647.9%38.5%11.2%1.5%0.73%0.21%
Apr 202653.5%31.7%11.5%1.6%1.6%0.09%
May 202653%33.6%10.6%1.4%1.1%0.16%
Jun 202651.7%35.7%9.9%1.2%1.4%0.08%
Jul 202651.5%35.5%10.3%1.1%1.6%0.08%
Aug 202656.2%34.3%7.7%0.89%0.89%0.08%
Sep 202655.9%34.8%7.7%0.87%0.68%0.1%

  1. 1.De'Longhi

    55.9%

    Held 1st. 5.8K estimated branded searches, -17% vs prior month. Share -0.3 points.

  2. 2.Rinnai

    34.8%

    Held 2nd. 3.6K estimated branded searches, -15.1% vs prior month. Share +0.6 points.

  3. 3.Goldair

    7.7%

    Held 3rd. 790 estimated branded searches, -16.8% vs prior month. Share 0 points.

  4. 4.Nobo

    0.87%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Noirot

    0.68%

    Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.

  6. 6.Dimplex

    0.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

26 comparisons

How has branded search demand for De'Longhi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi in New Zealand rose from 5.8K to 7.4K.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among panel heater brands in New Zealand increased from 50.5% to 55.9%.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among panel heater brands in New Zealand peaked at 58.8% in December 2025 and was lowest at 46.1% in February 2026.

How did search popularity change for New Zealand panel heater brands in September 2026?

5 changes

  1. In September 2026, Rinnai gained share of searches among panel heater brands in New Zealand, from 34.3% to 34.8%.

  2. Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

  3. Estimated monthly branded searches for De'Longhi in New Zealand rose 28.6% over 12 measured months, from 4.5K to 5.8K in September 2026.

  4. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

  5. Estimated monthly branded searches for Nobo in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are De'Longhi’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • de longhi
  • de longhi pods
  • delonghi
  • delonghi dedica
  • delonghi dehumidifier
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi heater
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo
  • delonghi oil heater
  • delonghi pods
  • espresso delonghi machine

Do you work for De'Longhi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does De'Longhi compete?

De'Longhi is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands7th of 105.9%Show ranking
Coffee machine brands3rd of 810.4%Show ranking
Coffee maker brands4th of 911.7%Show ranking
Portable heater brands3rd of 611.8%Show ranking
Toaster oven brands3rd of 521.1%Show ranking
Chip fryer brands2nd of 524.3%Show ranking
Milk frother brands2nd of 630.6%Show ranking
Heater and dehumidifier brands1st of 544.6%Show ranking
Panel heater brands1st of 655.9%Shown above
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