Brandwave

How popular isDimplex?

In September 2026, people searched for Dimplex by name about 790 times in New Zealand, a 9.7% increase from the previous year. These searches made up 0.1% of all New Zealand panel heater brand searches, placing Dimplex sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about panel heater brands, Dimplex appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Dimplex is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. De'LonghiShare of searches 55.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. RinnaiShare of searches 34.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. GoldairShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NoboShare of searches 0.87%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. DimplexShare of searches 0.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top panel heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dimplex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dimplex is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. De'Longhi2nd
  3. Noirot3rd
  4. Nobo4th
  5. Dimplex5th
  6. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel heater brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which panel heater brands compete with Dimplex?

Dimplex against panel heater brands in New Zealand, by month

Share of searches by month for De'Longhi, Rinnai, Goldair, Dimplex. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiRinnaiGoldairNoboNoirotDimplex
Oct 202550.5%37.8%9.5%1.2%0.45%0.56%
Nov 202554.1%29.9%15%0.75%0.11%0.11%
Dec 202558.8%25%14.6%1.2%0.22%0.22%
Jan 202654.1%30.7%13.4%1.2%0.34%0.23%
Feb 202646.1%41%11%1.3%0.45%0.11%
Mar 202647.9%38.5%11.2%1.5%0.73%0.21%
Apr 202653.5%31.7%11.5%1.6%1.6%0.09%
May 202653%33.6%10.6%1.4%1.1%0.16%
Jun 202651.7%35.7%9.9%1.2%1.4%0.08%
Jul 202651.5%35.5%10.3%1.1%1.6%0.08%
Aug 202656.2%34.3%7.7%0.89%0.89%0.08%
Sep 202655.9%34.8%7.7%0.87%0.68%0.1%

  1. 1.De'Longhi

    55.9%

    Held 1st. 5.8K estimated branded searches, -17% vs prior month. Share -0.3 points.

  2. 2.Rinnai

    34.8%

    Held 2nd. 3.6K estimated branded searches, -15.1% vs prior month. Share +0.6 points.

  3. 3.Goldair

    7.7%

    Held 3rd. 790 estimated branded searches, -16.8% vs prior month. Share 0 points.

  4. 4.Nobo

    0.87%

    Held 4th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Noirot

    0.68%

    Held 5th. 70 estimated branded searches, -36.4% vs prior month. Share -0.2 points.

  6. 6.Dimplex

    0.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Dimplex and its closest rivals

Every comparison with Dimplex

2 comparisons

How has branded search demand for Dimplex changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dimplex in New Zealand rose from 720 to 790.
  • Across the 12 months ending September 2026, Dimplex fell from 5th to 6th among panel heater brands in New Zealand.

How did search popularity change for New Zealand panel heater brands in September 2026?

5 changes

  1. In September 2026, Rinnai gained share of searches among panel heater brands in New Zealand, from 34.3% to 34.8%.

  2. Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

  3. Estimated monthly branded searches for De'Longhi in New Zealand rose 28.6% over 12 measured months, from 4.5K to 5.8K in September 2026.

  4. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

  5. Estimated monthly branded searches for Nobo in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are Dimplex’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Dimplex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dc dimplex heater
  • dimplex cadiz heater
  • dimplex dehumidifier
  • dimplex eco heater
  • dimplex electric heater
  • dimplex fire
  • dimplex heater
  • dimplex heater oil
  • dimplex heater wall
  • dimplex panel heater

Do you work for Dimplex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dimplex compete?

Dimplex is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands5th of 60.02%Show ranking
Standing fan brands4th of 50.02%Show ranking
Heater and dehumidifier brands4th of 55%Show ranking
Panel heater brands6th of 60.1%Shown above
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