De'Longhi vs Dimplex:Which is more popular?
In September 2026, De'Longhi had more branded searches than Dimplex among panel heater brands in New Zealand. De'Longhi had about 5,760 branded searches, while Dimplex had 10. De'Longhi made up 55.9% of all panel heater brand searches we track, and Dimplex accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about panel heater brands, De'Longhi and Dimplex each appeared in three of the five answers. De'Longhi was mentioned before Dimplex in three out of four answers.
Who do people search for more?
De'Longhi, about 576 searches for every 1 for Dimplex
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
De'Longhi, named ahead of Dimplex in 3 of 4 answers
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Top panel heater brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, De'Longhi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dimplex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. De'Longhi was listed before Dimplex in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about panel heater brands
5 answers
Asked ChatGPT
“Which panel heater brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best panel heater brands in New Zealand?”
Asked ChatGPT
“What's the best panel heater brand in New Zealand for a cold bedroom?”
Searched Google, AI Overview
“panel heater nz”
Searched Google, AI Overview
“wall panel heater”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is De'Longhi or Dimplex more popular in search?
This chart shows how often people search Google for De'Longhi and Dimplex by name. Each line represents a brand's share of searches for all six panel heater brands we track, month by month, from searches in New Zealand.
Share of searches by month for De'Longhi, Dimplex. The figures are in the table below the chart.
View monthly share of searches table
| Month | De'Longhi | Rinnai | Goldair | Nobo | Noirot | Dimplex |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 37.8% | 9.5% | 1.2% | 0.45% | 0.56% |
| Nov 2025 | 54.1% | 29.9% | 15% | 0.75% | 0.11% | 0.11% |
| Dec 2025 | 58.8% | 25% | 14.6% | 1.2% | 0.22% | 0.22% |
| Jan 2026 | 54.1% | 30.7% | 13.4% | 1.2% | 0.34% | 0.23% |
| Feb 2026 | 46.1% | 41% | 11% | 1.3% | 0.45% | 0.11% |
| Mar 2026 | 47.9% | 38.5% | 11.2% | 1.5% | 0.73% | 0.21% |
| Apr 2026 | 53.5% | 31.7% | 11.5% | 1.6% | 1.6% | 0.09% |
| May 2026 | 53% | 33.6% | 10.6% | 1.4% | 1.1% | 0.16% |
| Jun 2026 | 51.7% | 35.7% | 9.9% | 1.2% | 1.4% | 0.08% |
| Jul 2026 | 51.5% | 35.5% | 10.3% | 1.1% | 1.6% | 0.08% |
| Aug 2026 | 56.2% | 34.3% | 7.7% | 0.89% | 0.89% | 0.08% |
| Sep 2026 | 55.9% | 34.8% | 7.7% | 0.87% | 0.68% | 0.1% |
How has the De'Longhi and Dimplex comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Dimplex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among panel heater brands in New Zealand moved from 50.5% to 55.9%, and its estimated monthly branded searches moved from 4.5K to 5.8K.
- Across the 12 months ending September 2026, Dimplex’s share of searches among panel heater brands in New Zealand moved from 0.56% to 0.1%, and its estimated monthly branded searches moved from 50 to 10.
How did search popularity change for New Zealand panel heater brands in September 2026?
2 changes
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using De'Longhi’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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