Dimplex vs Noirot:Which is more popular?

In September 2026, Noirot had more branded searches than Dimplex among panel heater brands in New Zealand. Noirot had about 70 branded searches, while Dimplex had 10. Noirot made up 0.68% of all panel heater brand searches we track, and Dimplex accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about panel heater brands, Dimplex appeared in three of the five answers and Noirot in two. Dimplex and Noirot were each mentioned first in two of the four answers.

Among panel heater brands in New Zealand in September 2026

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Top panel heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dimplex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Noirot was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dimplex and Noirot were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Goldair	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
De'Longhi	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Nobo	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Dimplex	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Noirot	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Rinnai	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
De'Longhi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nobo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dimplex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Noirot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel heater brands

5 answers

Asked ChatGPT
“Which panel heater brand should I go to in New Zealand?”
1. 1De'Longhi
2. 2Goldair
3. 3Nobo
4. 4Dimplex
Asked ChatGPT
“What are the best panel heater brands in New Zealand?”
1. 1Noirot
2. 2De'Longhi
3. 3Nobo
4. 4Goldair
5. 5Dimplex
Asked ChatGPT
“What's the best panel heater brand in New Zealand for a cold bedroom?”
1. 1Noirot
2. 2De'Longhi
3. 3Goldair
Searched Google, AI Overview
“panel heater nz”
1. 1Goldair
2. 2Nobo
3. 3Dimplex
Searched Google, AI Overview
“wall panel heater”
1. 1Goldair

Not named in any answer:

Rinnai

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dimplex or Noirot more popular in search?

This chart shows how often people search Google for Dimplex and Noirot by name. Each line represents a brand's share of searches for all six panel heater brands we track, month by month, from searches in New Zealand.

Dimplex and Noirot among panel heater brands in New Zealand, by month

Month	De'Longhi	Rinnai	Goldair	Nobo	Noirot	Dimplex
Oct 2025	50.5%	37.8%	9.5%	1.2%	0.45%	0.56%
Nov 2025	54.1%	29.9%	15%	0.75%	0.11%	0.11%
Dec 2025	58.8%	25%	14.6%	1.2%	0.22%	0.22%
Jan 2026	54.1%	30.7%	13.4%	1.2%	0.34%	0.23%
Feb 2026	46.1%	41%	11%	1.3%	0.45%	0.11%
Mar 2026	47.9%	38.5%	11.2%	1.5%	0.73%	0.21%
Apr 2026	53.5%	31.7%	11.5%	1.6%	1.6%	0.09%
May 2026	53%	33.6%	10.6%	1.4%	1.1%	0.16%
Jun 2026	51.7%	35.7%	9.9%	1.2%	1.4%	0.08%
Jul 2026	51.5%	35.5%	10.3%	1.1%	1.6%	0.08%
Aug 2026	56.2%	34.3%	7.7%	0.89%	0.89%	0.08%
Sep 2026	55.9%	34.8%	7.7%	0.87%	0.68%	0.1%

How has the Dimplex and Noirot comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 12 months ending September 2026: Noirot took it in January 2026.
Across the 12 months ending September 2026, Dimplex’s share of searches among panel heater brands in New Zealand moved from 0.56% to 0.1%, and its estimated monthly branded searches moved from 50 to 10.
Across the 12 months ending September 2026, Noirot’s share of searches among panel heater brands in New Zealand moved from 0.45% to 0.68%, and its estimated monthly branded searches moved from 40 to 70.

How did search popularity change for New Zealand panel heater brands in September 2026?

2 changes

Estimated monthly branded searches for Noirot in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dimplex’s and Noirot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.