Brandwave

De'Longhi vs Philips:Which is more popular?

In September 2026, Philips had more branded searches than De'Longhi among small kitchen appliance brands in New Zealand. Philips had about 14,200 branded searches, while De'Longhi had 5,760. Philips made up 14.4% of all small kitchen appliance brand searches we track, and De'Longhi accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about small kitchen appliance brands, De'Longhi and Philips each appeared in two of the five answers. De'Longhi was mentioned before Philips in two out of three answers that named either.

Among small kitchen appliance brands in New Zealand in September 2026

Who do people search for more?

Philips, about 2 searches for every 1 for De'Longhi

Philips 14.2K searchesDe'Longhi 5.8K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

De'Longhi in 2 of 5Philips in 2 of 5

Who does AI recommend more?

De'Longhi, named ahead of Philips in 2 of 3 answers

De'Longhi first in 2Philips first in 1

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Top small kitchen appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Philips was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. De'Longhi was listed before Philips in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Ninja2nd
  3. Russell Hobbs3rd
  4. KitchenAid4th
  5. Sunbeam5th
  6. Kenwood6th
  7. De'Longhi7th
  8. Philips8th
  9. Thermomix–
  10. Tefal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small kitchen appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is De'Longhi or Philips more popular in search?

This chart shows how often people search Google for De'Longhi and Philips by name. Each line represents a brand's share of searches for all ten small kitchen appliance brands we track, month by month, from searches in New Zealand.

De'Longhi and Philips among small kitchen appliance brands in New Zealand, by month

Share of searches by month for Philips, De'Longhi. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaBrevillePhilipsKitchenAidThermomixKenwoodDe'LonghiSunbeamRussell HobbsTefal
Oct 202526.8%13.6%12.2%12.5%13.3%6.4%4.7%5.4%3.4%1.6%
Nov 202529.7%13.5%11.9%15.6%8.6%7.2%4.2%4.4%3.4%1.5%
Dec 202528.6%13.1%12.3%15.6%8.4%8.2%4.4%4.8%3.2%1.3%
Jan 202627.2%14.4%13.3%13.6%9.1%7.1%5.1%5%3.5%1.5%
Feb 202623.7%14.4%14.3%14.5%9.6%7.1%5.6%5.2%3.9%1.6%
Mar 202622.1%15.4%13.3%13.8%11.1%7%6%5.2%4%2.1%
Apr 202622.4%15.9%15.2%13.2%9.2%7.2%6.4%5%3.8%1.7%
May 202622.5%15.1%15.2%13.9%10.3%6.8%6.6%4.5%3.6%1.6%
Jun 202624.1%14.4%14.6%11.3%12.8%6.3%6.4%4.9%3.5%1.8%
Jul 202626.3%15.2%13.7%11.1%9.9%6.3%6.5%5.1%3.9%2%
Aug 202624.2%15.5%14.9%11.1%10.1%6.4%6.8%4.9%3.9%2.1%
Sep 202627.7%15.3%14.4%11.3%8.5%6.2%5.9%5%3.9%1.7%

How has the De'Longhi and Philips comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand small kitchen appliance brands in September 2026?

2 changes

  1. In September 2026, De'Longhi lost share of searches among small kitchen appliance brands in New Zealand, from 6.8% to 5.9%.

  2. Estimated monthly branded searches for Philips in New Zealand rose 23% over 12 measured months, from 11.5K to 14.2K in September 2026.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using De'Longhi’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

De'Longhi

9 branded search terms

  • de longhi
  • delonghi
  • delonghi dedica
  • delonghi descaler
  • delonghi ecodecalk descaler
  • delonghi eletta explore
  • delonghi la specialista
  • delonghi magnifica
  • delonghi magnifica evo

Philips

17 branded search terms

  • china philips
  • philips
  • philips air fryer
  • philips avent bottles
  • philips avent sterilizer
  • philips blender
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips kettle
  • philips light bulbs
  • philips lumea
  • philips one blade
  • philips oneblade
  • philips sonic air
  • philips toothbrush

How the Brand Demand Index is measured

Other head-to-heads among small kitchen appliance brands

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