Brandwave

Breville vs Nespresso:Which is more popular?

In September 2026, Breville had more branded searches than Nespresso among coffee machine brands in New Zealand. Breville had about 23,200 branded searches, while Nespresso had 22,600. Breville made up 39.2% of all coffee machine brand searches we track, and Nespresso accounted for 38.2%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Breville appeared in all three answers and Nespresso in one. Breville was mentioned before Nespresso in every answer.

Among coffee machine brands in New Zealand in September 2026

Who do people search for more?

Breville and Nespresso are searched for about as often as each other.

Breville 23.2K searchesNespresso 22.6K searches

Who does AI mention more?

Breville, mentioned in every answer we collected

Breville in 3 of 3Nespresso in 1 of 3

Who does AI recommend more?

Breville, named ahead of Nespresso in every answer

Breville first in 3Nespresso never first

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Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Breville appeared in all three answers. Nespresso was mentioned in one out of three: in one of the three ChatGPT answers. Breville was listed before Nespresso in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. De'Longhi2nd
  3. Gaggia3rd
  4. Jura4th
  5. Rocket Espresso5th
  6. Nespresso6th
  7. La Marzocco7th
  8. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 3Named in 3 of 3 ChatGPT answers
  • Gaggia3 of 3Named in 3 of 3 ChatGPT answers
  • De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
  • Jura2 of 3Named in 2 of 3 ChatGPT answers
  • Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
  • Nespresso1 of 3Named in 1 of 3 ChatGPT answers
  • La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
  • Sunbeam0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee machine brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Breville or Nespresso more popular in search?

This chart shows how often people search Google for Breville and Nespresso by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.

Breville and Nespresso among coffee machine brands in New Zealand, by month

Share of searches by month for Breville, Nespresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNespressoDe'LonghiSunbeamLa MarzoccoJuraRocket EspressoGaggia
Oct 202536.2%42.9%8.8%7.7%3.3%0.49%0.38%0.16%
Nov 202538.5%42.4%8.5%6.9%2.8%0.52%0.27%0.14%
Dec 202535.5%44.8%8.5%7.9%2.6%0.4%0.25%0.13%
Jan 202635.3%43.8%9%7.9%3.1%0.38%0.3%0.24%
Feb 202634.9%44.7%9.2%7.1%3.2%0.47%0.24%0.15%
Mar 202635.5%43.1%9.9%7%3.6%0.37%0.29%0.29%
Apr 202637.3%40%10.8%7.2%3.7%0.39%0.3%0.19%
May 202636.9%41.7%11.1%6.5%3%0.36%0.27%0.18%
Jun 202638.6%38.1%11.4%7.3%3.7%0.47%0.24%0.12%
Jul 202639.8%36.3%11.3%7.5%4.3%0.53%0.22%0.14%
Aug 202636.3%38.5%12.1%7.6%4.5%0.55%0.28%0.15%
Sep 202639.2%38.2%10.4%7.6%3.7%0.46%0.24%0.15%

How has the Breville and Nespresso comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Breville took it in June 2026, Nespresso took it in August 2026, Breville took it in September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among coffee machine brands in New Zealand moved from 36.2% to 39.2%, and its estimated monthly branded searches moved from 19.8K to 23.2K.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee machine brands in New Zealand moved from 42.9% to 38.2%, and its estimated monthly branded searches moved from 23.4K to 22.6K.

How did search popularity change for New Zealand coffee machine brands in September 2026?

1 change

  1. In September 2026, Breville overtook Nespresso to become the leader among coffee machine brands in New Zealand, with 39.2% of the searches.

How are branded searches counted?

277 search terms

Brandwave collects information about searches that people make online using Breville’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

12 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville milk frother
  • breville oracle
  • breville pods

Nespresso

265 branded search terms

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso
  • giornio nespresso

1–40 of 265

How the Brand Demand Index is measured

Other head-to-heads among coffee machine brands

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