La Marzocco vs Rocket Espresso:Which is more popular?
In September 2026, La Marzocco had more branded searches than Rocket Espresso among coffee machine brands in New Zealand. La Marzocco had about 2,200 branded searches, while Rocket Espresso had 140. La Marzocco made up 3.7% of all coffee machine brand searches we track, and Rocket Espresso accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, Rocket Espresso appeared in two of the three answers and La Marzocco in one. Rocket Espresso was mentioned before La Marzocco in every answer that named either.
Who do people search for more?
La Marzocco, about 16 searches for every 1 for Rocket Espresso
Who does AI mention more?
Rocket Espresso, mentioned in 2 of 3 answers, La Marzocco in 1
Who does AI recommend more?
Rocket Espresso, named ahead of La Marzocco in 2 of 2 answers
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rocket Espresso was mentioned in two out of three: in two of the three ChatGPT answers. La Marzocco was mentioned in one out of three: in one of the three ChatGPT answers. Rocket Espresso was listed before La Marzocco in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breville1st
De'Longhi2nd
Gaggia3rd
Jura4th- Rocket Espresso5th
Nespresso6th- La Marzocco7th
Sunbeam–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville3 of 3Named in 3 of 3 ChatGPT answers
- Gaggia3 of 3Named in 3 of 3 ChatGPT answers
- De'Longhi2 of 3Named in 2 of 3 ChatGPT answers
- Jura2 of 3Named in 2 of 3 ChatGPT answers
- Rocket Espresso2 of 3Named in 2 of 3 ChatGPT answers
- Nespresso1 of 3Named in 1 of 3 ChatGPT answers
- La Marzocco1 of 3Named in 1 of 3 ChatGPT answers
- Sunbeam0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee machine brands
3 answers
Asked ChatGPT
“Which coffee machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee machine brands in New Zealand?”
Asked ChatGPT
“What's the best coffee machine brand in New Zealand for home espresso?”
Searched Google, AI Overview
“espresso machine nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee maker nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is La Marzocco or Rocket Espresso more popular in search?
This chart shows how often people search Google for La Marzocco and Rocket Espresso by name. Each line represents a brand's share of searches for all eight coffee machine brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Marzocco, Rocket Espresso. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Nespresso | De'Longhi | Sunbeam | La Marzocco | Jura | Rocket Espresso | Gaggia |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 42.9% | 8.8% | 7.7% | 3.3% | 0.49% | 0.38% | 0.16% |
| Nov 2025 | 38.5% | 42.4% | 8.5% | 6.9% | 2.8% | 0.52% | 0.27% | 0.14% |
| Dec 2025 | 35.5% | 44.8% | 8.5% | 7.9% | 2.6% | 0.4% | 0.25% | 0.13% |
| Jan 2026 | 35.3% | 43.8% | 9% | 7.9% | 3.1% | 0.38% | 0.3% | 0.24% |
| Feb 2026 | 34.9% | 44.7% | 9.2% | 7.1% | 3.2% | 0.47% | 0.24% | 0.15% |
| Mar 2026 | 35.5% | 43.1% | 9.9% | 7% | 3.6% | 0.37% | 0.29% | 0.29% |
| Apr 2026 | 37.3% | 40% | 10.8% | 7.2% | 3.7% | 0.39% | 0.3% | 0.19% |
| May 2026 | 36.9% | 41.7% | 11.1% | 6.5% | 3% | 0.36% | 0.27% | 0.18% |
| Jun 2026 | 38.6% | 38.1% | 11.4% | 7.3% | 3.7% | 0.47% | 0.24% | 0.12% |
| Jul 2026 | 39.8% | 36.3% | 11.3% | 7.5% | 4.3% | 0.53% | 0.22% | 0.14% |
| Aug 2026 | 36.3% | 38.5% | 12.1% | 7.6% | 4.5% | 0.55% | 0.28% | 0.15% |
| Sep 2026 | 39.2% | 38.2% | 10.4% | 7.6% | 3.7% | 0.46% | 0.24% | 0.15% |
How has the La Marzocco and Rocket Espresso comparison changed over the last 12 months?
3 findings
- La Marzocco was ahead of Rocket Espresso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Marzocco’s share of searches among coffee machine brands in New Zealand moved from 3.3% to 3.7%, and its estimated monthly branded searches moved from 1.8K to 2.2K.
- Across the 12 months ending September 2026, Rocket Espresso’s share of searches among coffee machine brands in New Zealand moved from 0.38% to 0.24%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for New Zealand coffee machine brands in September 2026?
2 changes
In September 2026, La Marzocco lost share of searches among coffee machine brands in New Zealand, from 4.5% to 3.7%.
Estimated monthly branded searches for Rocket Espresso in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using La Marzocco’s and Rocket Espresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Marzocco
7 branded search terms
- la marzocco
- la marzocco linea
- la marzocco machine
- lamarzocco
- lamarzocco grinder
- lamarzocco home
- lamarzocco micra
Rocket Espresso
1 branded search term
- rocket espresso
Other head-to-heads among coffee machine brands
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