Brandwave

How popular isLa Marzocco in search?

In August 2026, there were an estimated 5.3K branded searches for La Marzocco in New Zealand which is up 53.6% over the last 11 months. La Marzocco holds 5.9% estimated Share of Search among New Zealand coffee machine brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Nespresso35.9%
  2. Breville32.4%
  3. De'Longhi16.9%
  4. Sunbeam8.5%
  5. La Marzocco5.9%
  6. Jura0.45%
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Which coffee machine brands compete with La Marzocco?

La Marzocco against coffee machine brands in New Zealand, by month

Share of Search by month for Nespresso, Breville, De'Longhi, Sunbeam, La Marzocco. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoBrevilleDe'LonghiSunbeamLa MarzoccoJura
Oct 202541.6%30.8%14.3%8.8%4.1%0.4%
Nov 202540.9%34.1%12.6%8.2%3.7%0.49%
Dec 202543.5%30.8%13%8.9%3.4%0.33%
Jan 202642.4%31.1%13.3%8.6%4.2%0.37%
Feb 202644%30.6%12.5%8%4.5%0.41%
Mar 202641.6%30.8%14.5%7.8%5%0.35%
Apr 202637.3%31.9%17.7%7.8%4.9%0.37%
May 202638.7%32.7%16.5%7.2%4.4%0.42%
Jun 202636.2%34.2%16%8.1%5.2%0.42%
Jul 202633.9%36.1%15.6%8.4%5.4%0.49%
Aug 202635.9%32.4%16.9%8.5%5.9%0.45%
Sep 2026——————

  1. 1.Nespresso

    35.9%

    moved from 2nd to 1st · 32.2K estimated branded searches · +1% vs prior month · +2 points

  2. 2.Breville

    32.4%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.7 points

  3. 3.De'Longhi

    16.9%

    held 3rd · 15.2K estimated branded searches · +2.9% vs prior month · +1.2 points

  4. 4.Sunbeam

    8.5%

    held 4th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  5. 5.La Marzocco

    5.9%

    held 5th · 5.3K estimated branded searches · +4.2% vs prior month · +0.5 points

  6. 6.Jura

    0.45%

    held 6th · 400 estimated branded searches · -13% vs prior month · 0 points

Compare search popularity between La Marzocco and its closest rivals

How has branded search demand for La Marzocco changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for La Marzocco in New Zealand rose from 3.4K to 5.3K.
  • Across the 11 months ending August 2026, La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand increased from 4.1% to 5.9%.
  • Across the 11 months ending August 2026, La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand peaked at 5.9% in August 2026 and was lowest at 3.4% in December 2025.

How did search popularity change for New Zealand coffee machine brands in August 2026?

  1. In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.

  2. In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.

  3. In August 2026, Breville lost estimated Share of Search among coffee machine brands in New Zealand, from 36.1% to 32.4%.

  4. La Marzocco’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 4.4% to 5.9% in August 2026.

  5. Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.

  6. Estimated monthly branded searches for Jura in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

How is La Marzocco measured?

Brandwave collects information about searches that people make online using La Marzocco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • coffee maker la marzocco
  • la marzocco
  • la marzocco coffee machine commercial
  • la marzocco espresso maker
  • la marzocco gs3
  • la marzocco home coffee machine
  • la marzocco linea
  • la marzocco linea micra
  • la marzocco linea micra espresso machine
  • la marzocco machine
  • la marzocco near me
  • la marzocco new zealand
  • la marzocco nz
  • lamarzocco
  • lamarzocco com
  • lamarzocco grinder
  • lamarzocco home
  • lamarzocco micra
  • lamarzocco nz

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How the Brand Demand Index is measured

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