NutriBullet vs Russell Hobbs:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than NutriBullet among air fryer brands in New Zealand. Russell Hobbs had about 2,120 branded searches, while NutriBullet had 720. Russell Hobbs made up 8.3% of all air fryer brand searches we track, and NutriBullet accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about air fryer brands, NutriBullet appeared in three of the five answers and Russell Hobbs in two. NutriBullet and Russell Hobbs were each mentioned first in two of the four answers that named either.
Who do people search for more?
Russell Hobbs, about 3 searches for every 1 for NutriBullet
Who does AI mention more?
NutriBullet, mentioned in 3 of 5 answers, Russell Hobbs in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NutriBullet was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Russell Hobbs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NutriBullet and Russell Hobbs were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ninja1st
Philips2nd
Breville3rd- NutriBullet4th
- Russell Hobbs5th
Tefal–
COSORI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NutriBullet3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air fryer brands in New Zealand?”
Asked ChatGPT
“What's the best air fryer brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“air fryer nz”
Searched Google, AI Overview
“air fryer oven nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is NutriBullet or Russell Hobbs more popular in search?
This chart shows how often people search Google for NutriBullet and Russell Hobbs by name. Each line represents a brand's share of searches for all seven air fryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Russell Hobbs, NutriBullet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Philips | Russell Hobbs | Ninja | Tefal | NutriBullet | COSORI |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.3% | 24.5% | 7.9% | 5.3% | 5.6% | 3.9% | 0.49% |
| Nov 2025 | 52.2% | 23% | 8.9% | 6.8% | 5.4% | 3.2% | 0.61% |
| Dec 2025 | 52.2% | 24% | 8.3% | 6.6% | 5% | 3.2% | 0.77% |
| Jan 2026 | 50.5% | 26.1% | 8% | 6.5% | 4.9% | 3% | 0.93% |
| Feb 2026 | 48.4% | 27.5% | 8.1% | 6.1% | 5% | 3.8% | 1.1% |
| Mar 2026 | 50.3% | 24.7% | 7.7% | 4.9% | 6.3% | 2.9% | 3.2% |
| Apr 2026 | 51.9% | 25.9% | 7.5% | 5.7% | 5.1% | 2.9% | 1% |
| May 2026 | 51% | 27.6% | 7.2% | 5.4% | 5.2% | 2.8% | 0.73% |
| Jun 2026 | 49.1% | 28.4% | 7.5% | 5.6% | 5.9% | 2.9% | 0.68% |
| Jul 2026 | 51.3% | 24.9% | 8.1% | 5.8% | 5.4% | 2.7% | 1.8% |
| Aug 2026 | 51.2% | 25.4% | 8% | 5.4% | 6.4% | 2.7% | 0.89% |
| Sep 2026 | 51.5% | 25% | 8.3% | 6.5% | 5.3% | 2.8% | 0.58% |
How has the NutriBullet and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of NutriBullet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among air fryer brands in New Zealand moved from 7.9% to 8.3%, and its estimated monthly branded searches moved from 1.8K to 2.1K.
How did search popularity change for New Zealand air fryer brands in September 2026?
2 changes
Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.
Estimated monthly branded searches for NutriBullet in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using NutriBullet’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NutriBullet
1 branded search term
- air fryer nutribullet
Russell Hobbs
7 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs irons
- russell hobbs jug
- russell hobbs steam
- russellhobbs
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