Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 0.9% of all New Zealand induction range brand searches, placing LG fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about induction range brands, LG did not appear in any of the answers.

Search and AI answers in September 2026

LG is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 64.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 20.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. BoschShare of searches 4.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. LGShare of searches 0.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top induction range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, LG did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. KitchenAid–
  4. Miele–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • Miele0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction range brands

3 answers

  • Asked ChatGPT

    “Which induction range brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Asked ChatGPT

    “What are the best induction range brands in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Asked ChatGPT

    “What's the best induction range brand in New Zealand for family cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel

  • Searched Google, AI Overview

    “induction stove nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “range cooker nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction range brands compete with LG?

LG against induction range brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Bosch, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleBoschLG
Oct 202564.9%20.7%9%4.5%0.88%
Nov 202558.7%27.1%9.9%3.4%0.85%
Dec 202555.9%32.5%7.5%3.3%0.8%
Jan 202662.4%24.4%8.6%3.7%0.87%
Feb 202665.6%20.5%9.4%3.8%0.78%
Mar 202667.5%17.3%9%5.5%0.79%
Apr 202664%19.7%8.9%6.2%1.1%
May 202666.3%17.6%9.9%5.4%0.82%
Jun 202667.5%17.3%9.3%4.9%1%
Jul 202670.7%16.3%7.1%5.1%0.84%
Aug 202669.4%17.9%7.8%4%0.92%
Sep 202664.6%20.9%8.9%4.6%0.9%

  1. 1.Fisher & Paykel

    64.6%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.8 points.

  2. 2.KitchenAid

    20.9%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.1 points.

  3. 3.Miele

    8.9%

    Held 3rd. 2.8K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Bosch

    4.6%

    Held 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.LG

    0.9%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among induction range brands in New Zealand held steady, from 0.88% to 0.9%.

How did search popularity change for New Zealand induction range brands in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among induction range brands in New Zealand, from 17.9% to 20.9%.

  2. In September 2026, Miele gained share of searches among induction range brands in New Zealand, from 7.8% to 8.9%.

  3. In September 2026, Bosch gained share of searches among induction range brands in New Zealand, from 4% to 4.6%.

  4. In September 2026, Fisher & Paykel lost share of searches among induction range brands in New Zealand, from 69.4% to 64.6%.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Show ranking
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Show ranking
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Show ranking
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Shown above
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Show ranking
Surround sound system brands5th of 80.93%Show ranking
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Show ranking
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Show ranking
Curved monitor brands2nd of 533.3%Show ranking
Creator with pink hair and a pink jacket

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