Brandwave

Bosch vs LG:Which is more popular?

In September 2026, Bosch had more branded searches than LG among induction range brands in New Zealand. Bosch had about 1,440 branded searches, while LG had 280. Bosch made up 4.6% of all induction range brand searches we track, and LG accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about induction range brands, Bosch appeared in all three answers and LG in none.

Among induction range brands in New Zealand in September 2026

Who do people search for more?

Bosch, about 5 searches for every 1 for LG

Bosch 1.4K searchesLG 280 searches

Who does AI mention more?

Bosch, mentioned in every answer we collected

Bosch in 3 of 3LG in 0 of 3

Who does AI recommend more?

Bosch, the only one of the two named

Bosch first in 3LG never named

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Top induction range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bosch appeared in all three answers. LG did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. KitchenAid–
  4. Miele–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • Miele0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction range brands

3 answers
  • Asked ChatGPT

    “Which induction range brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel
  • Asked ChatGPT

    “What are the best induction range brands in New Zealand?”

    1. 1Bosch
    2. 2Fisher & Paykel
  • Asked ChatGPT

    “What's the best induction range brand in New Zealand for family cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel
  • Searched Google, AI Overview

    “induction stove nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “range cooker nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or LG more popular in search?

This chart shows how often people search Google for Bosch and LG by name. Each line represents a brand's share of searches for all five induction range brands we track, month by month, from searches in New Zealand.

Bosch and LG among induction range brands in New Zealand, by month

Share of searches by month for Bosch, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleBoschLG
Oct 202564.9%20.7%9%4.5%0.88%
Nov 202558.7%27.1%9.9%3.4%0.85%
Dec 202555.9%32.5%7.5%3.3%0.8%
Jan 202662.4%24.4%8.6%3.7%0.87%
Feb 202665.6%20.5%9.4%3.8%0.78%
Mar 202667.5%17.3%9%5.5%0.79%
Apr 202664%19.7%8.9%6.2%1.1%
May 202666.3%17.6%9.9%5.4%0.82%
Jun 202667.5%17.3%9.3%4.9%1%
Jul 202670.7%16.3%7.1%5.1%0.84%
Aug 202669.4%17.9%7.8%4%0.92%
Sep 202664.6%20.9%8.9%4.6%0.9%

How has the Bosch and LG comparison changed over the last 12 months?

3 findings
  • Bosch was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among induction range brands in New Zealand moved from 4.5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.
  • Across the 12 months ending September 2026, LG’s share of searches among induction range brands in New Zealand moved from 0.88% to 0.9%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand induction range brands in September 2026?

1 change
  1. In September 2026, Bosch gained share of searches among induction range brands in New Zealand, from 4% to 4.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch induction cooktop
  • bosch induction oven

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among induction range brands

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