Bosch vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Bosch among induction range brands in New Zealand. Miele had about 2,790 branded searches, while Bosch had 1,440. Miele made up 8.9% of all induction range brand searches we track, and Bosch accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about induction range brands, Bosch appeared in all three answers and Miele in none.
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Top induction range brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bosch appeared in all three answers. Miele did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
Bosch3 of 3Named in 3 of 3 ChatGPT answers
KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
Miele0 of 3Named in 0 of 3 ChatGPT answers
LG0 of 3Named in 0 of 3 ChatGPT answers
See every answer about induction range brands
3 answers
Asked ChatGPT
“Which induction range brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best induction range brands in New Zealand?”
Asked ChatGPT
“What's the best induction range brand in New Zealand for family cooking?”
Searched Google, AI Overview
“induction stove nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“range cooker nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Miele more popular in search?
This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all five induction range brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Miele | Bosch | LG |
|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 20.7% | 9% | 4.5% | 0.88% |
| Nov 2025 | 58.7% | 27.1% | 9.9% | 3.4% | 0.85% |
| Dec 2025 | 55.9% | 32.5% | 7.5% | 3.3% | 0.8% |
| Jan 2026 | 62.4% | 24.4% | 8.6% | 3.7% | 0.87% |
| Feb 2026 | 65.6% | 20.5% | 9.4% | 3.8% | 0.78% |
| Mar 2026 | 67.5% | 17.3% | 9% | 5.5% | 0.79% |
| Apr 2026 | 64% | 19.7% | 8.9% | 6.2% | 1.1% |
| May 2026 | 66.3% | 17.6% | 9.9% | 5.4% | 0.82% |
| Jun 2026 | 67.5% | 17.3% | 9.3% | 4.9% | 1% |
| Jul 2026 | 70.7% | 16.3% | 7.1% | 5.1% | 0.84% |
| Aug 2026 | 69.4% | 17.9% | 7.8% | 4% | 0.92% |
| Sep 2026 | 64.6% | 20.9% | 8.9% | 4.6% | 0.9% |
How has the Bosch and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among induction range brands in New Zealand moved from 4.5% to 4.6%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 12 months ending September 2026, Miele’s share of searches among induction range brands in New Zealand moved from 9% to 8.9%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
How did search popularity change for New Zealand induction range brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among induction range brands in New Zealand, from 7.8% to 8.9%.
In September 2026, Bosch gained share of searches among induction range brands in New Zealand, from 4% to 4.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among induction range brands
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