Surround sound system brands in New Zealand:Which are most popular?
In September 2026, Sony was the most searched surround sound system brand in New Zealand, accounting for 56.5% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Sony, Sonos, Samsung and Denon showed up in every answer. Samsung was recommended most often, coming first in one out of three responses.
SonyShare of searches 56.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
BoseShare of searches 20%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
SonosShare of searches 19.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
SamsungShare of searches 1.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
LGShare of searches 0.93%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top surround sound system brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Sony, Sonos, Samsung and Denon appeared every time. Samsung was recommended most often, coming first in one out of three answers. Sony was second, and Sonos was third. Bose, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony3 of 3Named in 3 of 3 ChatGPT answers
- Sonos3 of 3Named in 3 of 3 ChatGPT answers
- Samsung3 of 3Named in 3 of 3 ChatGPT answers
Denon3 of 3Named in 3 of 3 ChatGPT answers
Yamaha2 of 3Named in 2 of 3 ChatGPT answers- Bose0 of 3Named in 0 of 3 ChatGPT answers
- LG0 of 3Named in 0 of 3 ChatGPT answers
Panasonic0 of 3Named in 0 of 3 ChatGPT answers
See every answer about surround sound system brands
3 answers
Asked ChatGPT
“Which surround sound system brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surround sound system brands in New Zealand?”
Asked ChatGPT
“What's the best surround sound system brand in New Zealand for home movie nights?”
Searched Google, AI Overview
“best surround sound system”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home theatre system nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which surround sound system brands do people search for most?
This chart shows how often people search Google for each surround sound system brand by name. Each line represents a brand's share of searches for all eight surround sound system brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sony, Bose, Sonos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Bose | Sonos | Samsung | LG | Yamaha | Denon | Panasonic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 23.9% | 17.7% | 1.4% | 1% | 0.75% | 0.75% | 0.04% |
| Nov 2025 | 52.5% | 23.8% | 20.3% | 1.2% | 0.92% | 0.54% | 0.67% | 0.03% |
| Dec 2025 | 52% | 23.7% | 20.8% | 1.3% | 0.79% | 0.7% | 0.7% | 0.03% |
| Jan 2026 | 54.2% | 21.9% | 19.7% | 1.5% | 1.1% | 0.64% | 0.98% | 0.04% |
| Feb 2026 | 57.3% | 20.2% | 18.2% | 1.4% | 1.1% | 0.94% | 0.76% | 0.04% |
| Mar 2026 | 55.5% | 19.8% | 20.2% | 1.5% | 1.1% | 0.81% | 1% | 0.04% |
| Apr 2026 | 54.5% | 19.8% | 21% | 1.5% | 1.4% | 0.8% | 0.99% | 0.04% |
| May 2026 | 54.3% | 22.5% | 19.3% | 1.1% | 1.1% | 0.75% | 0.93% | 0.04% |
| Jun 2026 | 53.5% | 24% | 18.6% | 1.1% | 1.3% | 0.61% | 0.75% | 0.04% |
| Jul 2026 | 55% | 22.2% | 18.5% | 1.4% | 1.2% | 0.74% | 0.92% | 0.04% |
| Aug 2026 | 51.2% | 23.7% | 20.7% | 1.7% | 1.2% | 0.75% | 0.75% | 0.04% |
| Sep 2026 | 56.5% | 20% | 19.7% | 1.3% | 0.93% | 0.86% | 0.69% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 17.1K | +18.8% | +5.3 points | |
| 2, held 2nd | 20% | 6K | -9.4% | -3.8 points | |
| 3, held 3rd | 19.7% | 6K | +2.6% | -1 points | |
| 4, held 4th | 1.3% | 390 | -18.8% | -0.4 points | |
| 5, held 5th | 0.93% | 280 | -15.2% | -0.2 points | |
| 6, moved from 7th to 6th | 0.86% | 260 | +23.8% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.69% | 210 | 0% | -0.1 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.03% | 10 | 0% | 0 points |
1.
Sony56.5%
Held 1st. 17.1K estimated branded searches, +18.8% vs prior month. Share +5.3 points.
2.
Bose20%
Held 2nd. 6K estimated branded searches, -9.4% vs prior month. Share -3.8 points.
3.
Sonos19.7%
Held 3rd. 6K estimated branded searches, +2.6% vs prior month. Share -1 points.
4.
Samsung1.3%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.
5.
LG0.93%
Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.
6.
Yamaha0.86%
Moved from 7th to 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.
7.
Denon0.69%
Moved from 6th to 7th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.03%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among surround sound system brands in New Zealand?
8 brands
In September 2026, Sony was the most searched among surround sound system brands in New Zealand, with an estimated 17.1K branded searches, 56.5% of all searches for the eight we track. Bose is in 2nd place, 36.5 percentage points behind at 20%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 54.4% → 56.5% | 57.3%Feb 2026 | 51.2%Aug 2026 | 1st |
| Bose | 23.9% → 20% | 24%Jun 2026 | 19.8%Apr 2026 | 2nd |
| Sonos | 17.7% → 19.7% | 21%Apr 2026 | 17.7%Oct 2025 | 3rd |
| Samsung | 1.4% → 1.3% | 1.7%Aug 2026 | 1.1%Jun 2026 | 4th |
| LG | 1% → 0.93% | 1.4%Apr 2026 | 0.79%Dec 2025 | 5th |
| Yamaha | 0.75% → 0.86% | 0.94%Feb 2026 | 0.54%Nov 2025 | 7th → 6th |
| Denon | 0.75% → 0.69% | 1%Mar 2026 | 0.67%Nov 2025 | 6th → 7th |
| Panasonic | 0.04% → 0.03% | 0.04%Feb 2026 | 0.03%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sony’s share of searches among surround sound system brands in New Zealand increased from 54.4% to 56.5%.
- Across the 12 months ending September 2026, Bose’s share of searches among surround sound system brands in New Zealand decreased from 23.9% to 20%.
- Across the 12 months ending September 2026, Sonos’ share of searches among surround sound system brands in New Zealand increased from 17.7% to 19.7%.
- Across the 12 months ending September 2026, Sony’s share of searches among surround sound system brands in New Zealand peaked at 57.3% in February 2026 and was lowest at 51.2% in August 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among surround sound system brands in New Zealand peaked at 24% in June 2026 and was lowest at 19.8% in April 2026.
- Across the 12 months ending September 2026, Sonos’ share of searches among surround sound system brands in New Zealand peaked at 21% in April 2026 and was lowest at 17.7% in October 2025.
- Across the 12 months ending September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand.
- Across the 12 months ending September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand.
- Across the 12 months ending September 2026, Samsung, LG and Panasonic held steady: their share of searches among surround sound system brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand surround sound system brands in September 2026?
5 changes
In September 2026, Sony gained share of searches among surround sound system brands in New Zealand, from 51.2% to 56.5%.
In September 2026, Bose lost share of searches among surround sound system brands in New Zealand, from 23.7% to 20%.
In September 2026, Sonos lost share of searches among surround sound system brands in New Zealand, from 20.7% to 19.7%.
In September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand.
In September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand.
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