Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 0.93% of all New Zealand surround sound system brand searches, placing LG fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about surround sound system brands, LG did not appear in any of the answers.

Search and AI answers in September 2026

LG is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. SonyShare of searches 56.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. BoseShare of searches 20%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. SonosShare of searches 19.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 1.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. LGShare of searches 0.93%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top surround sound system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, LG did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sony2nd
  3. Sonos3rd
  4. Denon4th
  5. Yamaha5th
  6. Bose–
  7. LG–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony3 of 3Named in 3 of 3 ChatGPT answers
  • Sonos3 of 3Named in 3 of 3 ChatGPT answers
  • Samsung3 of 3Named in 3 of 3 ChatGPT answers
  • Denon3 of 3Named in 3 of 3 ChatGPT answers
  • Yamaha2 of 3Named in 2 of 3 ChatGPT answers
  • Bose0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers
  • Panasonic0 of 3Named in 0 of 3 ChatGPT answers

See every answer about surround sound system brands

3 answers

  • Asked ChatGPT

    “Which surround sound system brand should I buy in New Zealand?”

    1. 1Sonos
    2. 2Samsung
    3. 3Sony
    4. 4Yamaha
    5. 5Denon

  • Asked ChatGPT

    “What are the best surround sound system brands in New Zealand?”

    1. 1Denon
    2. 2Yamaha
    3. 3Sony
    4. 4Samsung
    5. 5Sonos

  • Asked ChatGPT

    “What's the best surround sound system brand in New Zealand for home movie nights?”

    1. 1Samsung
    2. 2Sony
    3. 3Sonos
    4. 4Denon

  • Searched Google, AI Overview

    “best surround sound system”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “home theatre system nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which surround sound system brands compete with LG?

LG against surround sound system brands in New Zealand, by month

Share of searches by month for Sony, Bose, Sonos, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyBoseSonosSamsungLGYamahaDenonPanasonic
Oct 202554.4%23.9%17.7%1.4%1%0.75%0.75%0.04%
Nov 202552.5%23.8%20.3%1.2%0.92%0.54%0.67%0.03%
Dec 202552%23.7%20.8%1.3%0.79%0.7%0.7%0.03%
Jan 202654.2%21.9%19.7%1.5%1.1%0.64%0.98%0.04%
Feb 202657.3%20.2%18.2%1.4%1.1%0.94%0.76%0.04%
Mar 202655.5%19.8%20.2%1.5%1.1%0.81%1%0.04%
Apr 202654.5%19.8%21%1.5%1.4%0.8%0.99%0.04%
May 202654.3%22.5%19.3%1.1%1.1%0.75%0.93%0.04%
Jun 202653.5%24%18.6%1.1%1.3%0.61%0.75%0.04%
Jul 202655%22.2%18.5%1.4%1.2%0.74%0.92%0.04%
Aug 202651.2%23.7%20.7%1.7%1.2%0.75%0.75%0.04%
Sep 202656.5%20%19.7%1.3%0.93%0.86%0.69%0.03%

  1. 1.Sony

    56.5%

    Held 1st. 17.1K estimated branded searches, +18.8% vs prior month. Share +5.3 points.

  2. 2.Bose

    20%

    Held 2nd. 6K estimated branded searches, -9.4% vs prior month. Share -3.8 points.

  3. 3.Sonos

    19.7%

    Held 3rd. 6K estimated branded searches, +2.6% vs prior month. Share -1 points.

  4. 4.Samsung

    1.3%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  5. 5.LG

    0.93%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  6. 6.Yamaha

    0.86%

    Moved from 7th to 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.

  7. 7.Denon

    0.69%

    Moved from 6th to 7th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Panasonic

    0.03%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among surround sound system brands in New Zealand held steady, from 1% to 0.93%.

How did search popularity change for New Zealand surround sound system brands in September 2026?

5 changes

  1. In September 2026, Sony gained share of searches among surround sound system brands in New Zealand, from 51.2% to 56.5%.

  2. In September 2026, Bose lost share of searches among surround sound system brands in New Zealand, from 23.7% to 20%.

  3. In September 2026, Sonos lost share of searches among surround sound system brands in New Zealand, from 20.7% to 19.7%.

  4. In September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand.

  5. In September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Show ranking
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Show ranking
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Show ranking
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Show ranking
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Show ranking
Surround sound system brands5th of 80.93%Shown above
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Show ranking
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Show ranking
Curved monitor brands2nd of 533.3%Show ranking
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