Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 0.7% of all New Zealand stick vacuum brand searches, placing LG sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about stick vacuum brands, LG appeared in two of the four answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

LG is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. DysonShare of searches 72.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 10.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. MieleShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. ElectroluxShare of searches 6.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. LGShare of searches 0.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top stick vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, LG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. LG is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Samsung3rd
  4. LG4th
  5. BISSELL5th
  6. Miele6th
  7. Bosch7th
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick vacuum brands

4 answers

  • Asked ChatGPT

    “Which stick vacuum brand should I buy in New Zealand?”

    1. 1Dyson
    2. 2Samsung
    3. 3LG
    4. 4Shark

  • Asked ChatGPT

    “What are the best stick vacuum brands in New Zealand?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Samsung
    5. 5Bosch
    6. 6Miele

  • Asked ChatGPT

    “What's the best stick vacuum brand in New Zealand for quick floor cleaning?”

    1. 1Dyson
    2. 2Shark
    3. 3Samsung

  • Searched Google, AI Overview

    “best stick vacuum”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best cordless vacuum nz”

    1. 1Dyson
    2. 2BISSELL
    3. 3Miele
    4. 4Shark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick vacuum brands compete with LG?

LG against stick vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele, Electrolux, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleElectroluxSamsungLGSharkBosch
Oct 202570.7%11.1%8.1%7.2%1.6%0.76%0.19%0.25%
Nov 202577.5%8.2%7.2%5%1.2%0.61%0.12%0.19%
Dec 202577.3%8.7%5.6%6.1%1.3%0.58%0.18%0.28%
Jan 202667.3%12.1%8.3%9.2%1.7%0.81%0.26%0.4%
Feb 202666.6%11.3%10.3%9%1.4%0.82%0.31%0.31%
Mar 202667.7%10.8%10.8%7.9%1.4%0.91%0.35%0.22%
Apr 202667.3%10.9%9.6%8.9%1.4%1.2%0.35%0.35%
May 202667.6%10.9%10.7%7.6%1.4%0.86%0.6%0.26%
Jun 202666.8%11%10.1%8.8%1.5%1.1%0.49%0.2%
Jul 202669%12%7.9%7.9%1.6%0.89%0.46%0.24%
Aug 202668.7%12.9%7.9%7.2%1.6%0.9%0.38%0.25%
Sep 202672.6%10.6%7.2%6.7%1.3%0.7%0.52%0.35%

  1. 1.Dyson

    72.6%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.8 points.

  2. 2.BISSELL

    10.6%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.3 points.

  3. 3.Miele

    7.2%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Electrolux

    6.7%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share -0.5 points.

  5. 5.Samsung

    1.3%

    Held 5th. 530 estimated branded searches, -11.7% vs prior month. Share -0.3 points.

  6. 6.LG

    0.7%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  7. 7.Shark

    0.52%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Bosch

    0.35%

    Held 8th. 140 estimated branded searches, +55.6% vs prior month. Share +0.1 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among stick vacuum brands in New Zealand held steady, from 0.76% to 0.7%.

How did search popularity change for New Zealand stick vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among stick vacuum brands in New Zealand, from 68.7% to 72.6%.

  2. In September 2026, BISSELL lost share of searches among stick vacuum brands in New Zealand, from 12.9% to 10.6%.

  3. In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%.

  4. In September 2026, Electrolux lost share of searches among stick vacuum brands in New Zealand, from 7.2% to 6.7%.

  5. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

  6. Estimated monthly branded searches for Bosch in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Show ranking
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Show ranking
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Shown above
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Show ranking
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Show ranking
Surround sound system brands5th of 80.93%Show ranking
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Show ranking
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Show ranking
Curved monitor brands2nd of 533.3%Show ranking
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