Brandwave

LG vs Miele:Which is more popular?

In September 2026, Miele had more branded searches than LG among stick vacuum brands in New Zealand. Miele had about 2,900 branded searches, while LG had 280. Miele made up 7.2% of all stick vacuum brand searches we track, and LG accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about stick vacuum brands, LG and Miele each appeared in two of the four answers. LG was mentioned before Miele in two out of three answers that named either.

Among stick vacuum brands in New Zealand in September 2026

Who do people search for more?

Miele, about 10 searches for every 1 for LG

Miele 2.9K searchesLG 280 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

LG in 2 of 4Miele in 2 of 4

Who does AI recommend more?

LG, named ahead of Miele in 2 of 3 answers

LG first in 2Miele first in 1

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Top stick vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, LG was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Miele was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. LG was listed before Miele in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Samsung3rd
  4. LG4th
  5. BISSELL5th
  6. Miele6th
  7. Bosch7th
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick vacuum brands

4 answers

  • Asked ChatGPT

    “Which stick vacuum brand should I buy in New Zealand?”

    1. 1Dyson
    2. 2Samsung
    3. 3LG
    4. 4Shark

  • Asked ChatGPT

    “What are the best stick vacuum brands in New Zealand?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Samsung
    5. 5Bosch
    6. 6Miele

  • Asked ChatGPT

    “What's the best stick vacuum brand in New Zealand for quick floor cleaning?”

    1. 1Dyson
    2. 2Shark
    3. 3Samsung

  • Searched Google, AI Overview

    “best stick vacuum”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best cordless vacuum nz”

    1. 1Dyson
    2. 2BISSELL
    3. 3Miele
    4. 4Shark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LG or Miele more popular in search?

This chart shows how often people search Google for LG and Miele by name. Each line represents a brand's share of searches for all eight stick vacuum brands we track, month by month, from searches in New Zealand.

LG and Miele among stick vacuum brands in New Zealand, by month

Share of searches by month for Miele, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleElectroluxSamsungLGSharkBosch
Oct 202570.7%11.1%8.1%7.2%1.6%0.76%0.19%0.25%
Nov 202577.5%8.2%7.2%5%1.2%0.61%0.12%0.19%
Dec 202577.3%8.7%5.6%6.1%1.3%0.58%0.18%0.28%
Jan 202667.3%12.1%8.3%9.2%1.7%0.81%0.26%0.4%
Feb 202666.6%11.3%10.3%9%1.4%0.82%0.31%0.31%
Mar 202667.7%10.8%10.8%7.9%1.4%0.91%0.35%0.22%
Apr 202667.3%10.9%9.6%8.9%1.4%1.2%0.35%0.35%
May 202667.6%10.9%10.7%7.6%1.4%0.86%0.6%0.26%
Jun 202666.8%11%10.1%8.8%1.5%1.1%0.49%0.2%
Jul 202669%12%7.9%7.9%1.6%0.89%0.46%0.24%
Aug 202668.7%12.9%7.9%7.2%1.6%0.9%0.38%0.25%
Sep 202672.6%10.6%7.2%6.7%1.3%0.7%0.52%0.35%

How has the LG and Miele comparison changed over the last 12 months?

3 findings
  • Miele was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among stick vacuum brands in New Zealand moved from 0.76% to 0.7%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Miele’s share of searches among stick vacuum brands in New Zealand moved from 8.1% to 7.2%, and its estimated monthly branded searches moved from 3K to 2.9K.

How did search popularity change for New Zealand stick vacuum brands in September 2026?

1 change

  1. In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using LG’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Miele

3 branded search terms

  • miele
  • miele appliances
  • miele outlet

How the Brand Demand Index is measured

Other head-to-heads among stick vacuum brands

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