Dyson vs Miele:Which is more popular?
In September 2026, Dyson had more branded searches than Miele among stick vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Miele had 2,900. Dyson made up 72.6% of all stick vacuum brand searches we track, and Miele accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about stick vacuum brands, Dyson appeared in all four answers and Miele in two. Dyson was mentioned before Miele in every answer.
Who do people search for more?
Dyson, about 10 searches for every 1 for Miele
Who does AI mention more?
Dyson, mentioned in every answer we collected
Who does AI recommend more?
Dyson, named ahead of Miele in every answer
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Top stick vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dyson appeared in all four answers. Miele was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Dyson was listed before Miele in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about stick vacuum brands
4 answers
Asked ChatGPT
“Which stick vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best stick vacuum brand in New Zealand for quick floor cleaning?”
Searched Google, AI Overview
“best stick vacuum”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best cordless vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dyson or Miele more popular in search?
This chart shows how often people search Google for Dyson and Miele by name. Each line represents a brand's share of searches for all eight stick vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Miele. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Miele | Electrolux | Samsung | LG | Shark | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.7% | 11.1% | 8.1% | 7.2% | 1.6% | 0.76% | 0.19% | 0.25% |
| Nov 2025 | 77.5% | 8.2% | 7.2% | 5% | 1.2% | 0.61% | 0.12% | 0.19% |
| Dec 2025 | 77.3% | 8.7% | 5.6% | 6.1% | 1.3% | 0.58% | 0.18% | 0.28% |
| Jan 2026 | 67.3% | 12.1% | 8.3% | 9.2% | 1.7% | 0.81% | 0.26% | 0.4% |
| Feb 2026 | 66.6% | 11.3% | 10.3% | 9% | 1.4% | 0.82% | 0.31% | 0.31% |
| Mar 2026 | 67.7% | 10.8% | 10.8% | 7.9% | 1.4% | 0.91% | 0.35% | 0.22% |
| Apr 2026 | 67.3% | 10.9% | 9.6% | 8.9% | 1.4% | 1.2% | 0.35% | 0.35% |
| May 2026 | 67.6% | 10.9% | 10.7% | 7.6% | 1.4% | 0.86% | 0.6% | 0.26% |
| Jun 2026 | 66.8% | 11% | 10.1% | 8.8% | 1.5% | 1.1% | 0.49% | 0.2% |
| Jul 2026 | 69% | 12% | 7.9% | 7.9% | 1.6% | 0.89% | 0.46% | 0.24% |
| Aug 2026 | 68.7% | 12.9% | 7.9% | 7.2% | 1.6% | 0.9% | 0.38% | 0.25% |
| Sep 2026 | 72.6% | 10.6% | 7.2% | 6.7% | 1.3% | 0.7% | 0.52% | 0.35% |
How has the Dyson and Miele comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among stick vacuum brands in New Zealand moved from 70.7% to 72.6%, and its estimated monthly branded searches moved from 25.9K to 29.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among stick vacuum brands in New Zealand moved from 8.1% to 7.2%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand stick vacuum brands in September 2026?
2 changes
In September 2026, Dyson gained share of searches among stick vacuum brands in New Zealand, from 68.7% to 72.6%.
In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Dyson’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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