Brandwave

How popular isBISSELL?

In September 2026, people searched for BISSELL by name about 11,500 times in New Zealand, a 28.5% increase from the previous year. These searches made up 10.6% of all New Zealand stick vacuum brand searches, placing BISSELL second out of eight brands. When we asked both ChatGPT and Google AI Overviews about stick vacuum brands, BISSELL appeared in one of the four answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

BISSELL is the second most searched of 8 competitors and the fifth most recommended in AI answers.

  1. DysonShare of searches 72.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 10.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. MieleShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. ElectroluxShare of searches 6.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SamsungShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+3 more

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Top stick vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BISSELL was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. BISSELL is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Samsung3rd
  4. LG4th
  5. BISSELL5th
  6. Miele6th
  7. Bosch7th
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick vacuum brands

4 answers

  • Asked ChatGPT

    “Which stick vacuum brand should I buy in New Zealand?”

    1. 1Dyson
    2. 2Samsung
    3. 3LG
    4. 4Shark

  • Asked ChatGPT

    “What are the best stick vacuum brands in New Zealand?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Samsung
    5. 5Bosch
    6. 6Miele

  • Asked ChatGPT

    “What's the best stick vacuum brand in New Zealand for quick floor cleaning?”

    1. 1Dyson
    2. 2Shark
    3. 3Samsung

  • Searched Google, AI Overview

    “best stick vacuum”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best cordless vacuum nz”

    1. 1Dyson
    2. 2BISSELL
    3. 3Miele
    4. 4Shark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick vacuum brands compete with BISSELL?

BISSELL against stick vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleElectroluxSamsungLGSharkBosch
Oct 202570.7%11.1%8.1%7.2%1.6%0.76%0.19%0.25%
Nov 202577.5%8.2%7.2%5%1.2%0.61%0.12%0.19%
Dec 202577.3%8.7%5.6%6.1%1.3%0.58%0.18%0.28%
Jan 202667.3%12.1%8.3%9.2%1.7%0.81%0.26%0.4%
Feb 202666.6%11.3%10.3%9%1.4%0.82%0.31%0.31%
Mar 202667.7%10.8%10.8%7.9%1.4%0.91%0.35%0.22%
Apr 202667.3%10.9%9.6%8.9%1.4%1.2%0.35%0.35%
May 202667.6%10.9%10.7%7.6%1.4%0.86%0.6%0.26%
Jun 202666.8%11%10.1%8.8%1.5%1.1%0.49%0.2%
Jul 202669%12%7.9%7.9%1.6%0.89%0.46%0.24%
Aug 202668.7%12.9%7.9%7.2%1.6%0.9%0.38%0.25%
Sep 202672.6%10.6%7.2%6.7%1.3%0.7%0.52%0.35%

  1. 1.Dyson

    72.6%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.8 points.

  2. 2.BISSELL

    10.6%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.3 points.

  3. 3.Miele

    7.2%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Electrolux

    6.7%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share -0.5 points.

  5. 5.Samsung

    1.3%

    Held 5th. 530 estimated branded searches, -11.7% vs prior month. Share -0.3 points.

  6. 6.LG

    0.7%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  7. 7.Shark

    0.52%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Bosch

    0.35%

    Held 8th. 140 estimated branded searches, +55.6% vs prior month. Share +0.1 points.

Compare popularity between BISSELL and its closest rivals

Every comparison with BISSELL

18 comparisons

How has branded search demand for BISSELL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL in New Zealand rose from 8.9K to 11.5K.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among stick vacuum brands in New Zealand decreased from 11.1% to 10.6%.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among stick vacuum brands in New Zealand peaked at 12.9% in August 2026 and was lowest at 8.2% in November 2025.

How did search popularity change for New Zealand stick vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among stick vacuum brands in New Zealand, from 68.7% to 72.6%.

  2. In September 2026, BISSELL lost share of searches among stick vacuum brands in New Zealand, from 12.9% to 10.6%.

  3. In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%.

  4. In September 2026, Electrolux lost share of searches among stick vacuum brands in New Zealand, from 7.2% to 6.7%.

  5. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

  6. Estimated monthly branded searches for Bosch in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are BISSELL’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Do you work for BISSELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BISSELL compete?

BISSELL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands2nd of 913.9%Show ranking
Handheld vacuum brands4th of 78.4%Show ranking
Cordless vacuum brands3rd of 88.6%Show ranking
Stick vacuum brands2nd of 810.6%Shown above
Pet vacuum brands2nd of 411.8%Show ranking
Bagless canister vacuum brands2nd of 412.2%Show ranking
Mini vacuum brands2nd of 312.7%Show ranking
Carpet cleaner brands1st of 540.9%Show ranking
Mop vacuum brands1st of 390.1%Show ranking
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