Brandwave

How popular isBISSELL?

In September 2026, people searched for BISSELL by name about 11,500 times in New Zealand, a 28.5% increase from the previous year. These searches made up 11.8% of all New Zealand pet vacuum brand searches, placing BISSELL second out of four brands. When we asked both ChatGPT and Google AI Overviews about pet vacuum brands, BISSELL appeared in three of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

BISSELL is the second most searched of 4 competitors and the fourth most recommended in AI answers.

  1. DysonShare of searches 80.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MieleShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SharkShare of searches 0.58%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top pet vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. BISSELL is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Miele3rd
  4. BISSELL4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet vacuum brands compete with BISSELL?

BISSELL against pet vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleShark
Oct 202579.8%12.6%7.4%0.22%
Nov 202584.4%8.9%6.6%0.13%
Dec 202585%9.5%5.3%0.2%
Jan 202677.8%13.9%8%0.3%
Feb 202677%13.1%9.5%0.36%
Mar 202677%12.3%10.4%0.39%
Apr 202678%12.7%8.9%0.41%
May 202677.3%12.5%9.5%0.69%
Jun 202677.1%12.7%9.7%0.57%
Jul 202678.5%13.6%7.4%0.52%
Aug 202677.6%14.6%7.4%0.43%
Sep 202680.9%11.8%6.7%0.58%

  1. 1.Dyson

    80.9%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.3 points.

  2. 2.BISSELL

    11.8%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.7 points.

  3. 3.Miele

    6.7%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Shark

    0.58%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between BISSELL and its closest rivals

Every comparison with BISSELL

18 comparisons

How has branded search demand for BISSELL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL in New Zealand rose from 8.9K to 11.5K.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among pet vacuum brands in New Zealand decreased from 12.6% to 11.8%.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among pet vacuum brands in New Zealand peaked at 14.6% in August 2026 and was lowest at 8.9% in November 2025.

How did search popularity change for New Zealand pet vacuum brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among pet vacuum brands in New Zealand, from 77.6% to 80.9%.

  2. In September 2026, BISSELL lost share of searches among pet vacuum brands in New Zealand, from 14.6% to 11.8%.

  3. In September 2026, Miele lost share of searches among pet vacuum brands in New Zealand, from 7.4% to 6.7%.

  4. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are BISSELL’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Do you work for BISSELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BISSELL compete?

BISSELL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands2nd of 913.9%Show ranking
Handheld vacuum brands4th of 78.4%Show ranking
Cordless vacuum brands3rd of 88.6%Show ranking
Stick vacuum brands2nd of 810.6%Show ranking
Pet vacuum brands2nd of 411.8%Shown above
Bagless canister vacuum brands2nd of 412.2%Show ranking
Mini vacuum brands2nd of 312.7%Show ranking
Carpet cleaner brands1st of 540.9%Show ranking
Mop vacuum brands1st of 390.1%Show ranking
Creator with pink hair and a pink jacket

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