Brandwave

How popular isShark?

In September 2026, people searched for Shark by name about 11,000 times in New Zealand, a 122% increase from the previous year. These searches made up 0.58% of all New Zealand pet vacuum brand searches, placing Shark fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about pet vacuum brands, Shark appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Shark is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 80.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MieleShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. SharkShare of searches 0.58%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top pet vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark appeared in all five answers. Shark is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Miele3rd
  4. BISSELL4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet vacuum brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pet vacuum brands compete with Shark?

Shark against pet vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleShark
Oct 202579.8%12.6%7.4%0.22%
Nov 202584.4%8.9%6.6%0.13%
Dec 202585%9.5%5.3%0.2%
Jan 202677.8%13.9%8%0.3%
Feb 202677%13.1%9.5%0.36%
Mar 202677%12.3%10.4%0.39%
Apr 202678%12.7%8.9%0.41%
May 202677.3%12.5%9.5%0.69%
Jun 202677.1%12.7%9.7%0.57%
Jul 202678.5%13.6%7.4%0.52%
Aug 202677.6%14.6%7.4%0.43%
Sep 202680.9%11.8%6.7%0.58%

  1. 1.Dyson

    80.9%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.3 points.

  2. 2.BISSELL

    11.8%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.7 points.

  3. 3.Miele

    6.7%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Shark

    0.58%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between Shark and its closest rivals

Every comparison with Shark

14 comparisons

How has branded search demand for Shark changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark in New Zealand rose from 5K to 11K.
  • Across the 12 months ending September 2026, Shark’s share of searches among pet vacuum brands in New Zealand held steady, from 0.22% to 0.58%.

How did search popularity change for New Zealand pet vacuum brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among pet vacuum brands in New Zealand, from 77.6% to 80.9%.

  2. In September 2026, BISSELL lost share of searches among pet vacuum brands in New Zealand, from 14.6% to 11.8%.

  3. In September 2026, Miele lost share of searches among pet vacuum brands in New Zealand, from 7.4% to 6.7%.

  4. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are Shark’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shark robot vacuum
  • shark stick vacuum
  • shark vacuum

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Shark compete?

Shark is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands3rd of 913.3%Show ranking
Handheld vacuum brands7th of 70.41%Show ranking
Cordless vacuum brands8th of 80.42%Show ranking
Stick vacuum brands7th of 80.52%Show ranking
Pet vacuum brands4th of 40.58%Shown above
Bagless canister vacuum brands4th of 40.6%Show ranking
Mini vacuum brands3rd of 30.63%Show ranking
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Is Shark your brand?

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