Bosch vs Shark:Which is more popular?
In September 2026, Shark had more branded searches than Bosch among vacuum cleaner brands in New Zealand. Shark had about 11,000 branded searches, while Bosch had 210. Shark made up 13.3% of all vacuum cleaner brand searches we track, and Bosch accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Shark appeared in four of the five answers and Bosch in two. Shark was mentioned before Bosch in every answer that named either.
Who do people search for more?
Shark, about 52 searches for every 1 for Bosch
Who does AI mention more?
Shark, mentioned in 4 of 5 answers, Bosch in 2
Who does AI recommend more?
Shark, named ahead of Bosch in 4 of 4 answers
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shark was listed before Bosch in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best vacuum cleaner brands in New Zealand?”
Asked ChatGPT
“What's the best vacuum cleaner brand in New Zealand for a pet hair home?”
Searched Google, AI Overview
“robot vacuum nz”
Searched Google, AI Overview
“cordless vacuum cleaner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bosch or Shark more popular in search?
This chart shows how often people search Google for Bosch and Shark by name. Each line represents a brand's share of searches for all nine vacuum cleaner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shark, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Shark | Miele | Electrolux | Dreame | Roborock | iRobot | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 13.7% | 7.6% | 9.4% | 4.7% | 2.2% | 2.3% | 3.8% | 0.32% |
| Nov 2025 | 61% | 10.8% | 7.4% | 7.5% | 3.8% | 2.9% | 3.4% | 3% | 0.21% |
| Dec 2025 | 57.7% | 11.6% | 8.3% | 6.8% | 4.4% | 3.2% | 3.1% | 4.7% | 0.19% |
| Jan 2026 | 52% | 14.9% | 9.3% | 8.4% | 5.8% | 3.2% | 2.8% | 3.2% | 0.32% |
| Feb 2026 | 52.5% | 14.9% | 8.7% | 9% | 4.9% | 3.4% | 3% | 3.3% | 0.3% |
| Mar 2026 | 53.4% | 13.6% | 8.2% | 9.8% | 4.8% | 3.7% | 3% | 3.3% | 0.23% |
| Apr 2026 | 53.5% | 13.4% | 8.2% | 9% | 5% | 4% | 3.5% | 3.2% | 0.22% |
| May 2026 | 52.4% | 13.6% | 9% | 9.5% | 4.6% | 4.5% | 3.2% | 3.1% | 0.2% |
| Jun 2026 | 51.7% | 14.6% | 9% | 9.4% | 5% | 4.1% | 3.1% | 2.7% | 0.31% |
| Jul 2026 | 51.6% | 13.7% | 10.2% | 8.4% | 4.8% | 4.2% | 3.7% | 3.2% | 0.23% |
| Aug 2026 | 49% | 14.7% | 12.1% | 8.3% | 4.6% | 5.1% | 3.2% | 2.7% | 0.34% |
| Sep 2026 | 51.4% | 13.9% | 13.3% | 6.9% | 4.2% | 3.9% | 3.3% | 3% | 0.25% |
How has the Bosch and Shark comparison changed over the last 12 months?
3 findings
- Shark was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among vacuum cleaner brands in New Zealand moved from 0.32% to 0.25%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Shark’s share of searches among vacuum cleaner brands in New Zealand moved from 7.6% to 13.3%, and its estimated monthly branded searches moved from 5K to 11K.
How did search popularity change for New Zealand vacuum cleaner brands in September 2026?
1 change
In September 2026, Shark gained share of searches among vacuum cleaner brands in New Zealand, from 12.1% to 13.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bosch’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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