Dyson vs Electrolux:Which is more popular?
In September 2026, Dyson had more branded searches than Electrolux among vacuum cleaner brands in New Zealand. Dyson had about 42,500 branded searches, while Electrolux had 3,470. Dyson made up 51.4% of all vacuum cleaner brand searches we track, and Electrolux accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Dyson appeared in all five answers and Electrolux in one. Dyson was mentioned before Electrolux in every answer.
Who do people search for more?
Dyson, about 12 searches for every 1 for Electrolux
Who does AI mention more?
Dyson, mentioned in every answer we collected
Who does AI recommend more?
Dyson, named ahead of Electrolux in every answer
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before Electrolux in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BISSELL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best vacuum cleaner brands in New Zealand?”
Asked ChatGPT
“What's the best vacuum cleaner brand in New Zealand for a pet hair home?”
Searched Google, AI Overview
“robot vacuum nz”
Searched Google, AI Overview
“cordless vacuum cleaner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Dyson or Electrolux more popular in search?
This chart shows how often people search Google for Dyson and Electrolux by name. Each line represents a brand's share of searches for all nine vacuum cleaner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Shark | Miele | Electrolux | Dreame | Roborock | iRobot | Bosch |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 13.7% | 7.6% | 9.4% | 4.7% | 2.2% | 2.3% | 3.8% | 0.32% |
| Nov 2025 | 61% | 10.8% | 7.4% | 7.5% | 3.8% | 2.9% | 3.4% | 3% | 0.21% |
| Dec 2025 | 57.7% | 11.6% | 8.3% | 6.8% | 4.4% | 3.2% | 3.1% | 4.7% | 0.19% |
| Jan 2026 | 52% | 14.9% | 9.3% | 8.4% | 5.8% | 3.2% | 2.8% | 3.2% | 0.32% |
| Feb 2026 | 52.5% | 14.9% | 8.7% | 9% | 4.9% | 3.4% | 3% | 3.3% | 0.3% |
| Mar 2026 | 53.4% | 13.6% | 8.2% | 9.8% | 4.8% | 3.7% | 3% | 3.3% | 0.23% |
| Apr 2026 | 53.5% | 13.4% | 8.2% | 9% | 5% | 4% | 3.5% | 3.2% | 0.22% |
| May 2026 | 52.4% | 13.6% | 9% | 9.5% | 4.6% | 4.5% | 3.2% | 3.1% | 0.2% |
| Jun 2026 | 51.7% | 14.6% | 9% | 9.4% | 5% | 4.1% | 3.1% | 2.7% | 0.31% |
| Jul 2026 | 51.6% | 13.7% | 10.2% | 8.4% | 4.8% | 4.2% | 3.7% | 3.2% | 0.23% |
| Aug 2026 | 49% | 14.7% | 12.1% | 8.3% | 4.6% | 5.1% | 3.2% | 2.7% | 0.34% |
| Sep 2026 | 51.4% | 13.9% | 13.3% | 6.9% | 4.2% | 3.9% | 3.3% | 3% | 0.25% |
How has the Dyson and Electrolux comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Electrolux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in New Zealand moved from 55.8% to 51.4%, and its estimated monthly branded searches moved from 36.3K to 42.5K.
- Across the 12 months ending September 2026, Electrolux’s share of searches among vacuum cleaner brands in New Zealand moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 3.1K to 3.5K.
How did search popularity change for New Zealand vacuum cleaner brands in September 2026?
2 changes
In September 2026, Dyson gained share of searches among vacuum cleaner brands in New Zealand, from 49% to 51.4%.
Electrolux’s share of searches among vacuum cleaner brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.2% in September 2026.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Dyson’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dyson
9 branded search terms
- dyson
- dyson air cleaner
- dyson air wrap
- dyson airwrap
- dyson stick vacuum
- dyson straightener
- dyson supersonic
- dyson vacuum
- dyson vacuum cleaner
Electrolux
9 branded search terms
- electrolux
- electrolux ergorapido
- electrolux powerforce
- electrolux robot vacuum
- electrolux silent performer
- electrolux stick vacuum
- electrolux ultrasilencer
- electrolux vacuum
- s bag electrolux
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