Brandwave

BISSELL vs Electrolux:Which is more popular?

In September 2026, BISSELL had more branded searches than Electrolux among vacuum cleaner brands in New Zealand. BISSELL had about 11,500 branded searches, while Electrolux had 3,470. BISSELL made up 13.9% of all vacuum cleaner brand searches we track, and Electrolux accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, BISSELL appeared in three of the five answers and Electrolux in one. BISSELL was mentioned before Electrolux in every answer that named either.

Among vacuum cleaner brands in New Zealand in September 2026

Who do people search for more?

BISSELL, about 3 searches for every 1 for Electrolux

BISSELL 11.5K searchesElectrolux 3.5K searches

Who does AI mention more?

BISSELL, mentioned in 3 of 5 answers, Electrolux in 1

BISSELL in 3 of 5Electrolux in 1 of 5

Who does AI recommend more?

BISSELL, named ahead of Electrolux in 3 of 3 answers

BISSELL first in 3Electrolux never first

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Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BISSELL was listed before Electrolux in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Miele3rd
  4. Dreame4th
  5. Bosch5th
  6. BISSELL6th
  7. iRobot7th
  8. Electrolux8th
  9. Roborock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iRobot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vacuum cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is BISSELL or Electrolux more popular in search?

This chart shows how often people search Google for BISSELL and Electrolux by name. Each line represents a brand's share of searches for all nine vacuum cleaner brands we track, month by month, from searches in New Zealand.

BISSELL and Electrolux among vacuum cleaner brands in New Zealand, by month

Share of searches by month for BISSELL, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLSharkMieleElectroluxDreameRoborockiRobotBosch
Oct 202555.8%13.7%7.6%9.4%4.7%2.2%2.3%3.8%0.32%
Nov 202561%10.8%7.4%7.5%3.8%2.9%3.4%3%0.21%
Dec 202557.7%11.6%8.3%6.8%4.4%3.2%3.1%4.7%0.19%
Jan 202652%14.9%9.3%8.4%5.8%3.2%2.8%3.2%0.32%
Feb 202652.5%14.9%8.7%9%4.9%3.4%3%3.3%0.3%
Mar 202653.4%13.6%8.2%9.8%4.8%3.7%3%3.3%0.23%
Apr 202653.5%13.4%8.2%9%5%4%3.5%3.2%0.22%
May 202652.4%13.6%9%9.5%4.6%4.5%3.2%3.1%0.2%
Jun 202651.7%14.6%9%9.4%5%4.1%3.1%2.7%0.31%
Jul 202651.6%13.7%10.2%8.4%4.8%4.2%3.7%3.2%0.23%
Aug 202649%14.7%12.1%8.3%4.6%5.1%3.2%2.7%0.34%
Sep 202651.4%13.9%13.3%6.9%4.2%3.9%3.3%3%0.25%

How has the BISSELL and Electrolux comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand vacuum cleaner brands in September 2026?

2 changes

  1. In September 2026, BISSELL lost share of searches among vacuum cleaner brands in New Zealand, from 14.7% to 13.9%.

  2. Electrolux’s share of searches among vacuum cleaner brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.2% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using BISSELL’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

9 branded search terms

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Electrolux

9 branded search terms

  • electrolux
  • electrolux ergorapido
  • electrolux powerforce
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • s bag electrolux

How the Brand Demand Index is measured

Other head-to-heads among vacuum cleaner brands

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