Brandwave

BISSELL vs Dyson:Which is more popular?

In September 2026, Dyson had more branded searches than BISSELL among vacuum cleaner brands in New Zealand. Dyson had about 42,500 branded searches, while BISSELL had 11,500. Dyson made up 51.4% of all vacuum cleaner brand searches we track, and BISSELL accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Dyson appeared in all five answers and BISSELL in three. Dyson was mentioned before BISSELL in every answer.

Among vacuum cleaner brands in New Zealand in September 2026

Who do people search for more?

Dyson, about 4 searches for every 1 for BISSELL

Dyson 42.5K searchesBISSELL 11.5K searches

Who does AI mention more?

Dyson, mentioned in every answer we collected

Dyson in 5 of 5BISSELL in 3 of 5

Who does AI recommend more?

Dyson, named ahead of BISSELL in every answer

Dyson first in 5BISSELL never first

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Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. BISSELL was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before BISSELL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Miele3rd
  4. Dreame4th
  5. Bosch5th
  6. BISSELL6th
  7. iRobot7th
  8. Electrolux8th
  9. Roborock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iRobot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vacuum cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is BISSELL or Dyson more popular in search?

This chart shows how often people search Google for BISSELL and Dyson by name. Each line represents a brand's share of searches for all nine vacuum cleaner brands we track, month by month, from searches in New Zealand.

BISSELL and Dyson among vacuum cleaner brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLSharkMieleElectroluxDreameRoborockiRobotBosch
Oct 202555.8%13.7%7.6%9.4%4.7%2.2%2.3%3.8%0.32%
Nov 202561%10.8%7.4%7.5%3.8%2.9%3.4%3%0.21%
Dec 202557.7%11.6%8.3%6.8%4.4%3.2%3.1%4.7%0.19%
Jan 202652%14.9%9.3%8.4%5.8%3.2%2.8%3.2%0.32%
Feb 202652.5%14.9%8.7%9%4.9%3.4%3%3.3%0.3%
Mar 202653.4%13.6%8.2%9.8%4.8%3.7%3%3.3%0.23%
Apr 202653.5%13.4%8.2%9%5%4%3.5%3.2%0.22%
May 202652.4%13.6%9%9.5%4.6%4.5%3.2%3.1%0.2%
Jun 202651.7%14.6%9%9.4%5%4.1%3.1%2.7%0.31%
Jul 202651.6%13.7%10.2%8.4%4.8%4.2%3.7%3.2%0.23%
Aug 202649%14.7%12.1%8.3%4.6%5.1%3.2%2.7%0.34%
Sep 202651.4%13.9%13.3%6.9%4.2%3.9%3.3%3%0.25%

How has the BISSELL and Dyson comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of BISSELL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among vacuum cleaner brands in New Zealand moved from 13.7% to 13.9%, and its estimated monthly branded searches moved from 8.9K to 11.5K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in New Zealand moved from 55.8% to 51.4%, and its estimated monthly branded searches moved from 36.3K to 42.5K.

How did search popularity change for New Zealand vacuum cleaner brands in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among vacuum cleaner brands in New Zealand, from 49% to 51.4%.

  2. In September 2026, BISSELL lost share of searches among vacuum cleaner brands in New Zealand, from 14.7% to 13.9%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using BISSELL’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

9 branded search terms

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Dyson

9 branded search terms

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson stick vacuum
  • dyson straightener
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner

How the Brand Demand Index is measured

Other head-to-heads among vacuum cleaner brands

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