Brandwave

How popular isBISSELL in search?

In August 2026, there were an estimated 11.6K branded searches for BISSELL in New Zealand which is up 19.8% over the last 11 months. BISSELL holds 10.9% estimated Share of Search among New Zealand vacuum cleaner brands and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Dyson52%
  2. Miele12.3%
  3. BISSELL10.9%
  4. Shark8.5%
  5. Electrolux6.3%
  6. Dreame4.3%
  7. Roborock3.2%
  8. iRobot2.5%
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Which vacuum cleaner brands compete with BISSELL?

BISSELL against vacuum cleaner brands in New Zealand, by month

Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

  1. 1.Dyson

    52%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points

  2. 2.Miele

    12.3%

    held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points

  3. 3.BISSELL

    10.9%

    held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points

  4. 4.Shark

    8.5%

    held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points

  5. 5.Electrolux

    6.3%

    held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points

  6. 6.Dreame

    4.3%

    held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points

  7. 7.Roborock

    3.2%

    held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points

  8. 8.iRobot

    2.5%

    held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points

Compare search popularity between BISSELL and its closest rivals

How has branded search demand for BISSELL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BISSELL in New Zealand rose from 9.7K to 11.6K.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 9.7% to 10.9%.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 10.9% in August 2026 and was lowest at 7.5% in November 2025.

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.

  2. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

  3. In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.

  4. In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.

  6. Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell co nz
  • bissell helix
  • bissell near me
  • bissell nz
  • bissell online
  • bissell proheat 2x revolution
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

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How the Brand Demand Index is measured

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