BISSELL vs Roborock:Which is more popular by branded search in New Zealand?
In August 2026, BISSELL had more branded searches than Roborock among vacuum cleaner brands in New Zealand. BISSELL was estimated to have 11.6K branded searches compared to Roborock’s 3.4K, and held a 10.9% Share of Search versus Roborock’s 3.2%.
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Which is more popular in search, BISSELL or Roborock?
Compare the vacuum and robot vacuum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BISSELL, Roborock. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Miele | BISSELL | Shark | Electrolux | Dreame | Roborock | iRobot |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 13.9% | 9.7% | 5% | 6.2% | 1.8% | 3% | 3.3% |
| Nov 2025 | 64.4% | 10.5% | 7.5% | 4.7% | 4.4% | 2.2% | 3.7% | 2.5% |
| Dec 2025 | 60.7% | 10.1% | 8.4% | 5.6% | 5.1% | 2.5% | 3.5% | 4.2% |
| Jan 2026 | 54.6% | 12.8% | 10.6% | 6.1% | 7% | 2.6% | 3.4% | 2.9% |
| Feb 2026 | 55.1% | 12.9% | 10.6% | 5.7% | 6.5% | 2.6% | 3.6% | 2.9% |
| Mar 2026 | 55.4% | 13.7% | 10% | 5.3% | 6.4% | 2.9% | 3.6% | 2.7% |
| Apr 2026 | 55.5% | 13.4% | 9.2% | 5.2% | 6.7% | 3.2% | 4% | 2.8% |
| May 2026 | 54.9% | 13.7% | 9.4% | 5.9% | 6.3% | 3.6% | 3.6% | 2.7% |
| Jun 2026 | 53.9% | 13.7% | 10.6% | 6.1% | 6.7% | 3.4% | 3.2% | 2.4% |
| Jul 2026 | 54.3% | 12.8% | 9.7% | 6.8% | 6.6% | 3.6% | 3.5% | 2.8% |
| Aug 2026 | 52% | 12.3% | 10.9% | 8.5% | 6.3% | 4.3% | 3.2% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the BISSELL and Roborock comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Roborock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 9.7% to 10.9%, and its estimated monthly branded searches moved from 9.7K to 11.6K.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 3% to 3.2%, and its estimated monthly branded searches moved from 3K to 3.4K.
How did search popularity change for New Zealand vacuum cleaner brands in August 2026?
2 changes
In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.
Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BISSELL’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BISSELL
14 branded search terms
- bissell
- bissell carpet washer
- bissell cleaner
- bissell co nz
- bissell helix
- bissell near me
- bissell nz
- bissell online
- bissell proheat 2x revolution
- bissell robot vacuum
- bissell steam cleaner
- bissell stick vacuum
- bissell vacuum
- bissell vacuum cleaner
Roborock
17 branded search terms
- roborock
- roborock near me
- roborock new zealand
- roborock nz
- roborock online
- roborock q10
- roborock q5
- roborock q7
- roborock robot mop
- roborock robot vacuum
- roborock s6
- roborock s7
- roborock s8
- roborock s8 maxv ultra
- roborock s8 pro ultra
- roborock stick vacuum
- roborock vacuum
Put your own brand in this comparison
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