Brandwave

How popular isRoborock in search?

In August 2026, there were an estimated 3.4K branded searches for Roborock in New Zealand which is up 14.7% over the last 11 months. Roborock holds 9.8% estimated Share of Search among New Zealand robot vacuum brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Eufy62.4%
  2. Dreame13%
  3. Roborock9.8%
  4. iRobot7.6%
  5. Ecovacs7.2%
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Which robot vacuum brands compete with Roborock?

Roborock against robot vacuum brands in New Zealand, by month

Share of Search by month for Eufy, Dreame, Roborock, iRobot, Ecovacs. The figures are in the table below the chart.

View monthly share of search table
MonthEufyDreameRoborockiRobotEcovacs
Oct 202563.5%6.4%10.9%11.9%7.4%
Nov 202558.8%9.1%15.1%10.2%6.8%
Dec 202558.3%8.7%12%14.5%6.5%
Jan 202663.7%8.5%11.3%9.5%7%
Feb 202663.6%8.7%12%9.6%6.1%
Mar 202663.8%9%11.1%8.5%7.6%
Apr 202663.7%9%11.5%8%7.8%
May 202663.6%11%10.8%8.2%6.5%
Jun 202665.6%10.2%9.7%7.2%7.3%
Jul 202663%11.1%10.7%8.5%6.7%
Aug 202662.4%13%9.8%7.6%7.2%
Sep 2026—————

  1. 1.Eufy

    62.4%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.6 points

  2. 2.Dreame

    13%

    held 2nd · 4.6K estimated branded searches · +16% vs prior month · +1.9 points

  3. 3.Roborock

    9.8%

    held 3rd · 3.4K estimated branded searches · -10% vs prior month · -0.9 points

  4. 4.iRobot

    7.6%

    held 4th · 2.7K estimated branded searches · -11.9% vs prior month · -0.9 points

  5. 5.Ecovacs

    7.2%

    held 5th · 2.5K estimated branded searches · +6.3% vs prior month · +0.5 points

Compare search popularity between Roborock and its closest rivals

How has branded search demand for Roborock changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Roborock in New Zealand rose from 3K to 3.4K.
  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 10.9% to 9.8%.
  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 15.1% in November 2025 and was lowest at 9.7% in June 2026.

How did search popularity change for New Zealand robot vacuum brands in August 2026?

  1. In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%.

  2. In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.

  3. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.

  4. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%.

  5. In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%.

Which vacuum cleaner brands compete with Roborock?

Roborock against vacuum cleaner brands in New Zealand, by month

Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

  1. 1.Dyson

    52%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points

  2. 2.Miele

    12.3%

    held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points

  3. 3.BISSELL

    10.9%

    held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points

  4. 4.Shark

    8.5%

    held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points

  5. 5.Electrolux

    6.3%

    held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points

  6. 6.Dreame

    4.3%

    held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points

  7. 7.Roborock

    3.2%

    held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points

  8. 8.iRobot

    2.5%

    held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points

Compare search popularity between Roborock and its closest rivals

How has branded search demand for Roborock changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 4% in April 2026 and was lowest at 3% in October 2025.

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.

  2. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

  3. In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.

  4. In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.

  6. Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

How is Roborock measured?

Brandwave collects information about searches that people make online using Roborock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • roborock
  • roborock near me
  • roborock new zealand
  • roborock nz
  • roborock online
  • roborock q10
  • roborock q5
  • roborock q7
  • roborock robot mop
  • roborock robot vacuum
  • roborock s6
  • roborock s7
  • roborock s8
  • roborock s8 maxv ultra
  • roborock s8 pro ultra
  • roborock stick vacuum
  • roborock vacuum

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How the Brand Demand Index is measured

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