Ecovacs vs Roborock:Which is more popular by branded search in New Zealand?
In August 2026, Roborock had more branded searches than Ecovacs among robot vacuum brands in New Zealand. Roborock was estimated to have 3.4K branded searches compared to Ecovacs’ 2.5K, and held a 9.8% Share of Search versus Ecovacs’ 7.2%.
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Which is more popular in search, Ecovacs or Roborock?
Compare the robot vacuum and mop brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roborock, Ecovacs. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | Dreame | Roborock | iRobot | Ecovacs |
|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 6.4% | 10.9% | 11.9% | 7.4% |
| Nov 2025 | 58.8% | 9.1% | 15.1% | 10.2% | 6.8% |
| Dec 2025 | 58.3% | 8.7% | 12% | 14.5% | 6.5% |
| Jan 2026 | 63.7% | 8.5% | 11.3% | 9.5% | 7% |
| Feb 2026 | 63.6% | 8.7% | 12% | 9.6% | 6.1% |
| Mar 2026 | 63.8% | 9% | 11.1% | 8.5% | 7.6% |
| Apr 2026 | 63.7% | 9% | 11.5% | 8% | 7.8% |
| May 2026 | 63.6% | 11% | 10.8% | 8.2% | 6.5% |
| Jun 2026 | 65.6% | 10.2% | 9.7% | 7.2% | 7.3% |
| Jul 2026 | 63% | 11.1% | 10.7% | 8.5% | 6.7% |
| Aug 2026 | 62.4% | 13% | 9.8% | 7.6% | 7.2% |
| Sep 2026 | — | — | — | — | — |
How has the Ecovacs and Roborock comparison changed over the last 12 months?
3 findings
- Roborock was ahead of Ecovacs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands in New Zealand moved from 7.4% to 7.2%, and its estimated monthly branded searches moved from 2K to 2.5K.
- Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand moved from 10.9% to 9.8%, and its estimated monthly branded searches moved from 3K to 3.4K.
How did search popularity change for New Zealand robot vacuum brands in August 2026?
2 changes
In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.
In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecovacs’ and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecovacs
18 branded search terms
- deebot
- deebot robot vacuum
- deebot vacuum
- ecovac deebot
- ecovac deebot cleaning solution
- ecovacs
- ecovacs cleaning solution
- ecovacs com
- ecovacs deebot
- ecovacs deebot nz
- ecovacs near me
- ecovacs nz
- ecovacs online
- ecovacs robot
- ecovacs robot vacuum
- ecovacs vacuum
- ecovacs winbot
- ecovacs window cleaner
Roborock
17 branded search terms
- roborock
- roborock near me
- roborock new zealand
- roborock nz
- roborock online
- roborock q10
- roborock q5
- roborock q7
- roborock robot mop
- roborock robot vacuum
- roborock s6
- roborock s7
- roborock s8
- roborock s8 maxv ultra
- roborock s8 pro ultra
- roborock stick vacuum
- roborock vacuum
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.