Brandwave

How popular isEcovacs in search?

In August 2026, there were an estimated 2.5K branded searches for Ecovacs in New Zealand which is up 23.5% over the last 11 months. Ecovacs holds 7.2% estimated Share of Search among New Zealand robot vacuum brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Eufy62.4%
  2. Dreame13%
  3. Roborock9.8%
  4. iRobot7.6%
  5. Ecovacs7.2%
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Which robot vacuum brands compete with Ecovacs?

Ecovacs against robot vacuum brands in New Zealand, by month

Share of Search by month for Eufy, Dreame, Roborock, iRobot, Ecovacs. The figures are in the table below the chart.

View monthly share of search table
MonthEufyDreameRoborockiRobotEcovacs
Oct 202563.5%6.4%10.9%11.9%7.4%
Nov 202558.8%9.1%15.1%10.2%6.8%
Dec 202558.3%8.7%12%14.5%6.5%
Jan 202663.7%8.5%11.3%9.5%7%
Feb 202663.6%8.7%12%9.6%6.1%
Mar 202663.8%9%11.1%8.5%7.6%
Apr 202663.7%9%11.5%8%7.8%
May 202663.6%11%10.8%8.2%6.5%
Jun 202665.6%10.2%9.7%7.2%7.3%
Jul 202663%11.1%10.7%8.5%6.7%
Aug 202662.4%13%9.8%7.6%7.2%
Sep 2026—————

  1. 1.Eufy

    62.4%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.6 points

  2. 2.Dreame

    13%

    held 2nd · 4.6K estimated branded searches · +16% vs prior month · +1.9 points

  3. 3.Roborock

    9.8%

    held 3rd · 3.4K estimated branded searches · -10% vs prior month · -0.9 points

  4. 4.iRobot

    7.6%

    held 4th · 2.7K estimated branded searches · -11.9% vs prior month · -0.9 points

  5. 5.Ecovacs

    7.2%

    held 5th · 2.5K estimated branded searches · +6.3% vs prior month · +0.5 points

Compare search popularity between Ecovacs and its closest rivals

How has branded search demand for Ecovacs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ecovacs in New Zealand rose from 2K to 2.5K.
  • Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands in New Zealand peaked at 7.8% in April 2026 and was lowest at 6.1% in February 2026.
  • Across the 11 months ending August 2026, Ecovacs fell from 4th to 5th among robot vacuum brands in New Zealand.

How did search popularity change for New Zealand robot vacuum brands in August 2026?

  1. In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%.

  2. In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.

  3. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.

  4. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%.

  5. In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%.

How is Ecovacs measured?

Brandwave collects information about searches that people make online using Ecovacs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • deebot
  • deebot robot vacuum
  • deebot vacuum
  • ecovac deebot
  • ecovac deebot cleaning solution
  • ecovacs
  • ecovacs cleaning solution
  • ecovacs com
  • ecovacs deebot
  • ecovacs deebot nz
  • ecovacs near me
  • ecovacs nz
  • ecovacs online
  • ecovacs robot
  • ecovacs robot vacuum
  • ecovacs vacuum
  • ecovacs winbot
  • ecovacs window cleaner

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How the Brand Demand Index is measured

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