Brandwave

Robot vacuum brands in New Zealand:Which brands are most popular in search?

In August 2026, Eufy was the most searched among robot vacuum brands in New Zealand, with an estimated 21.9K branded searches and 62.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Eufy62.4%
  2. Dreame13%
  3. Roborock9.8%
  4. iRobot7.6%
  5. Ecovacs7.2%

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Share of SearchLeaderboard

Compare the robot vacuum and mop brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robot vacuum brands in New Zealand, by month

Share of Search by month for Eufy, Dreame, Roborock, iRobot, Ecovacs. The figures are in the table below the chart.

View monthly share of search table
MonthEufyDreameRoborockiRobotEcovacs
Oct 202563.5%6.4%10.9%11.9%7.4%
Nov 202558.8%9.1%15.1%10.2%6.8%
Dec 202558.3%8.7%12%14.5%6.5%
Jan 202663.7%8.5%11.3%9.5%7%
Feb 202663.6%8.7%12%9.6%6.1%
Mar 202663.8%9%11.1%8.5%7.6%
Apr 202663.7%9%11.5%8%7.8%
May 202663.6%11%10.8%8.2%6.5%
Jun 202665.6%10.2%9.7%7.2%7.3%
Jul 202663%11.1%10.7%8.5%6.7%
Aug 202662.4%13%9.8%7.6%7.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Eufy

    62.4%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.6 points

  2. 2.Dreame

    13%

    held 2nd · 4.6K estimated branded searches · +16% vs prior month · +1.9 points

  3. 3.Roborock

    9.8%

    held 3rd · 3.4K estimated branded searches · -10% vs prior month · -0.9 points

  4. 4.iRobot

    7.6%

    held 4th · 2.7K estimated branded searches · -11.9% vs prior month · -0.9 points

  5. 5.Ecovacs

    7.2%

    held 5th · 2.5K estimated branded searches · +6.3% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among robot vacuum brands in New Zealand?

In August 2026, Eufy was the most searched among robot vacuum brands in New Zealand, with an estimated 21.9K branded searches and 62.4% estimated Share of Search within this set. Dreame is in 2nd place, 49.4 percentage points behind at 13% Share of Search.

New Zealand robot vacuum brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Eufy63.5% → 62.4%65.6%Jun 202658.3%Dec 20251st
Dreame6.4% → 13%13%Aug 20266.4%Oct 20255th → 2nd
Roborock10.9% → 9.8%15.1%Nov 20259.7%Jun 20263rd
iRobot11.9% → 7.6%14.5%Dec 20257.2%Jun 20262nd → 4th
Ecovacs7.4% → 7.2%7.8%Apr 20266.1%Feb 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 63.5% to 62.4%.
  • Across the 11 months ending August 2026, Dreame’s estimated Share of Search among robot vacuum brands in New Zealand increased from 6.4% to 13%.
  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 10.9% to 9.8%.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands in New Zealand decreased from 11.9% to 7.6%.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 65.6% in June 2026 and was lowest at 58.3% in December 2025.
  • Across the 11 months ending August 2026, Roborock’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 15.1% in November 2025 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, iRobot’s estimated Share of Search among robot vacuum brands in New Zealand peaked at 14.5% in December 2025 and was lowest at 7.2% in June 2026.
  • Across the 11 months ending August 2026, Ecovacs’ estimated Share of Search among robot vacuum brands in New Zealand peaked at 7.8% in April 2026 and was lowest at 6.1% in February 2026.
  • Across the 11 months ending August 2026, Dreame rose from 5th to 2nd among robot vacuum brands in New Zealand.
  • Across the 11 months ending August 2026, iRobot fell from 2nd to 4th among robot vacuum brands in New Zealand.
  • Across the 11 months ending August 2026, Ecovacs fell from 4th to 5th among robot vacuum brands in New Zealand.

How did search popularity change for New Zealand robot vacuum brands in August 2026?

  1. In August 2026, Dreame gained estimated Share of Search among robot vacuum brands in New Zealand, from 11.1% to 13%.

  2. In August 2026, Ecovacs gained estimated Share of Search among robot vacuum brands in New Zealand, from 6.7% to 7.2%.

  3. In August 2026, Roborock lost estimated Share of Search among robot vacuum brands in New Zealand, from 10.7% to 9.8%.

  4. In August 2026, iRobot lost estimated Share of Search among robot vacuum brands in New Zealand, from 8.5% to 7.6%.

  5. In August 2026, Eufy lost estimated Share of Search among robot vacuum brands in New Zealand, from 63% to 62.4%.

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