Brandwave

BISSELL vs LG:Which is more popular?

In September 2026, BISSELL had more branded searches than LG among cordless vacuum brands in New Zealand. BISSELL had about 4,260 branded searches, while LG had 280. BISSELL made up 8.6% of all cordless vacuum brand searches we track, and LG accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about cordless vacuum brands, LG appeared in four of the five answers and BISSELL in one. LG was mentioned before BISSELL in every answer that named either.

Among cordless vacuum brands in New Zealand in September 2026

Who do people search for more?

BISSELL, about 15 searches for every 1 for LG

BISSELL 4.3K searchesLG 280 searches

Who does AI mention more?

LG, mentioned in 4 of 5 answers, BISSELL in 1

LG in 4 of 5BISSELL in 1 of 5

Who does AI recommend more?

LG, named ahead of BISSELL in 4 of 4 answers

LG first in 4BISSELL never first

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Top cordless vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BISSELL was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LG was listed before BISSELL in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. LG3rd
  4. Samsung4th
  5. Miele5th
  6. BISSELL6th
  7. Ryobi–
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is BISSELL or LG more popular in search?

This chart shows how often people search Google for BISSELL and LG by name. Each line represents a brand's share of searches for all eight cordless vacuum brands we track, month by month, from searches in New Zealand.

BISSELL and LG among cordless vacuum brands in New Zealand, by month

Share of searches by month for BISSELL, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRyobiBISSELLMieleElectroluxSamsungLGShark
Oct 202558%21.1%9.1%6.5%3.6%0.87%0.63%0.16%
Nov 202564.3%19.1%6.8%5.9%2.7%0.67%0.5%0.1%
Dec 202562.4%21.5%7%4.4%3.3%0.77%0.47%0.14%
Jan 202653.1%24.7%9.5%6.3%4.6%0.88%0.64%0.2%
Feb 202652.4%24.9%8.9%7.8%4.3%0.86%0.65%0.24%
Mar 202652.7%25.2%8.4%8.1%3.7%0.96%0.71%0.27%
Apr 202654.1%23.4%8.8%7.4%4.1%1%0.95%0.28%
May 202657.1%19%9.2%8.8%3.9%0.78%0.73%0.51%
Jun 202656.7%19%9.3%8.3%4.6%0.78%0.91%0.42%
Jul 202659.7%17.3%10.3%6.5%4%0.91%0.77%0.4%
Aug 202656.9%20.4%10.7%6.3%3.6%1.1%0.75%0.32%
Sep 202658.6%22.1%8.6%5.6%3.3%0.79%0.56%0.42%

How has the BISSELL and LG comparison changed over the last 12 months?

3 findings
  • BISSELL was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among cordless vacuum brands in New Zealand moved from 9.1% to 8.6%, and its estimated monthly branded searches moved from 4.1K to 4.3K.
  • Across the 12 months ending September 2026, LG’s share of searches among cordless vacuum brands in New Zealand moved from 0.63% to 0.56%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand cordless vacuum brands in September 2026?

1 change

  1. In September 2026, BISSELL lost share of searches among cordless vacuum brands in New Zealand, from 10.7% to 8.6%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using BISSELL’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

4 branded search terms

  • bissell
  • bissell cleaner
  • bissell helix
  • bissell steam cleaner

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among cordless vacuum brands

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