How popular isShark?
In September 2026, people searched for Shark by name about 11,000 times in New Zealand, a 122% increase from the previous year. These searches made up 0.42% of all New Zealand cordless vacuum brand searches, placing Shark eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cordless vacuum brands, Shark appeared in all answers and was the second most recommended of the eight.
Shark is the eighth most searched of 8 competitors and the second most recommended in AI answers.
DysonShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BISSELLShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MieleShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
SharkShare of searches 0.42%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top cordless vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark appeared in all five answers. Shark is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless vacuum brands
5 answers
Asked ChatGPT
“Which cordless vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best cordless vacuum brand in New Zealand for quick home cleaning?”
Searched Google, AI Overview
“best cordless vacuum”
Searched Google, AI Overview
“best stick vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cordless vacuum brands compete with Shark?
Share of searches by month for Dyson, Ryobi, BISSELL, Miele, Electrolux, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Ryobi | BISSELL | Miele | Electrolux | Samsung | LG | Shark |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.1% | 9.1% | 6.5% | 3.6% | 0.87% | 0.63% | 0.16% |
| Nov 2025 | 64.3% | 19.1% | 6.8% | 5.9% | 2.7% | 0.67% | 0.5% | 0.1% |
| Dec 2025 | 62.4% | 21.5% | 7% | 4.4% | 3.3% | 0.77% | 0.47% | 0.14% |
| Jan 2026 | 53.1% | 24.7% | 9.5% | 6.3% | 4.6% | 0.88% | 0.64% | 0.2% |
| Feb 2026 | 52.4% | 24.9% | 8.9% | 7.8% | 4.3% | 0.86% | 0.65% | 0.24% |
| Mar 2026 | 52.7% | 25.2% | 8.4% | 8.1% | 3.7% | 0.96% | 0.71% | 0.27% |
| Apr 2026 | 54.1% | 23.4% | 8.8% | 7.4% | 4.1% | 1% | 0.95% | 0.28% |
| May 2026 | 57.1% | 19% | 9.2% | 8.8% | 3.9% | 0.78% | 0.73% | 0.51% |
| Jun 2026 | 56.7% | 19% | 9.3% | 8.3% | 4.6% | 0.78% | 0.91% | 0.42% |
| Jul 2026 | 59.7% | 17.3% | 10.3% | 6.5% | 4% | 0.91% | 0.77% | 0.4% |
| Aug 2026 | 56.9% | 20.4% | 10.7% | 6.3% | 3.6% | 1.1% | 0.75% | 0.32% |
| Sep 2026 | 58.6% | 22.1% | 8.6% | 5.6% | 3.3% | 0.79% | 0.56% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 29.1K | +16% | +1.7 points | |
| 2, held 2nd | 22.1% | 11K | +22% | +1.7 points | |
| 3, held 3rd | 8.6% | 4.3K | -9.6% | -2.1 points | |
| 4, held 4th | 5.6% | 2.8K | 0% | -0.7 points | |
| 5, held 5th | 3.3% | 1.6K | +5.1% | -0.2 points | |
| 6, held 6th | 0.79% | 390 | -18.8% | -0.3 points | |
| 7, held 7th | 0.56% | 280 | -15.2% | -0.2 points | |
| 8, held 8th | 0.42% | 210 | +50% | +0.1 points |
1.
Dyson58.6%
Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +1.7 points.
2.
Ryobi22.1%
Held 2nd. 11K estimated branded searches, +22% vs prior month. Share +1.7 points.
3.
BISSELL8.6%
Held 3rd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.1 points.
4.
Miele5.6%
Held 4th. 2.8K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.3%
Held 5th. 1.6K estimated branded searches, +5.1% vs prior month. Share -0.2 points.
6.
Samsung0.79%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.
7.
LG0.56%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.
8.
Shark0.42%
Held 8th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare popularity between Shark and its closest rivals
Every comparison with Shark
14 comparisons
How has branded search demand for Shark changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shark in New Zealand rose from 5K to 11K.
- Across the 12 months ending September 2026, Shark’s share of searches among cordless vacuum brands in New Zealand held steady, from 0.16% to 0.42%.
How did search popularity change for New Zealand cordless vacuum brands in September 2026?
6 changes
In September 2026, Dyson gained share of searches among cordless vacuum brands in New Zealand, from 56.9% to 58.6%.
In September 2026, Ryobi gained share of searches among cordless vacuum brands in New Zealand, from 20.4% to 22.1%.
In September 2026, BISSELL lost share of searches among cordless vacuum brands in New Zealand, from 10.7% to 8.6%.
In September 2026, Miele lost share of searches among cordless vacuum brands in New Zealand, from 6.3% to 5.6%.
Electrolux’s share of searches among cordless vacuum brands in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.3% in September 2026.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
How are Shark’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shark robot vacuum
- shark stick vacuum
- shark vacuum
Who owns Shark?
Shark is owned by SharkNinja. Brandwave also tracks Ninja and 
Shark Beauty, owned by the same company, in New Zealand.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shark compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 3rd of 9 | 13.3% | Show ranking |
| Handheld vacuum brands | 7th of 7 | 0.41% | Show ranking |
| Cordless vacuum brands | 8th of 8 | 0.42% | Shown above |
| Stick vacuum brands | 7th of 8 | 0.52% | Show ranking |
| Pet vacuum brands | 4th of 4 | 0.58% | Show ranking |
| Bagless canister vacuum brands | 4th of 4 | 0.6% | Show ranking |
| Mini vacuum brands | 3rd of 3 | 0.63% | Show ranking |
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.