How popular isShark?
In September 2026, people searched for Shark by name about 11,000 times in New Zealand, a 122% increase from the previous year. These searches made up 0.63% of all New Zealand mini vacuum brand searches, placing Shark third out of three brands. When we asked both ChatGPT and Google AI Overviews about mini vacuum brands, Shark appeared in four of the five answers and was the joint most recommended of the three.
Shark is the third most searched of 3 competitors and the joint most recommended in AI answers.
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Top mini vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark is the joint most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini vacuum brands
5 answers
Asked ChatGPT
“Which mini vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best mini vacuum brand in New Zealand for a car interior?”
Searched Google, AI Overview
“car vacuum nz”
Searched Google, AI Overview
“handheld vacuum nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mini vacuum brands compete with Shark?
Share of searches by month for Dyson, BISSELL, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Shark |
|---|---|---|---|
| Oct 2025 | 86.2% | 13.6% | 0.23% |
| Nov 2025 | 90.3% | 9.5% | 0.14% |
| Dec 2025 | 89.7% | 10.1% | 0.21% |
| Jan 2026 | 84.5% | 15.1% | 0.33% |
| Feb 2026 | 85.2% | 14.4% | 0.4% |
| Mar 2026 | 85.9% | 13.7% | 0.44% |
| Apr 2026 | 85.7% | 13.9% | 0.45% |
| May 2026 | 85.4% | 13.8% | 0.76% |
| Jun 2026 | 85.3% | 14% | 0.63% |
| Jul 2026 | 84.8% | 14.7% | 0.57% |
| Aug 2026 | 83.8% | 15.7% | 0.47% |
| Sep 2026 | 86.7% | 12.7% | 0.63% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.7% | 29.1K | +16% | +2.9 points | |
| 2, held 2nd | 12.7% | 4.3K | -9.6% | -3 points | |
| 3, held 3rd | 0.63% | 210 | +50% | +0.2 points |
Compare popularity between Shark and its closest rivals
Every comparison with Shark
14 comparisons
How has branded search demand for Shark changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shark in New Zealand rose from 5K to 11K.
- Across the 12 months ending September 2026, Shark’s share of searches among mini vacuum brands in New Zealand held steady, from 0.23% to 0.63%.
How did search popularity change for New Zealand mini vacuum brands in September 2026?
3 changes
In September 2026, Dyson gained share of searches among mini vacuum brands in New Zealand, from 83.8% to 86.7%.
In September 2026, BISSELL lost share of searches among mini vacuum brands in New Zealand, from 15.7% to 12.7%.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
How are Shark’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shark robot vacuum
- shark stick vacuum
- shark vacuum
Who owns Shark?
Shark is owned by SharkNinja. Brandwave also tracks Ninja and 
Shark Beauty, owned by the same company, in New Zealand.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shark compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Vacuum cleaner brands | 3rd of 9 | 13.3% | Show ranking |
| Handheld vacuum brands | 7th of 7 | 0.41% | Show ranking |
| Cordless vacuum brands | 8th of 8 | 0.42% | Show ranking |
| Stick vacuum brands | 7th of 8 | 0.52% | Show ranking |
| Pet vacuum brands | 4th of 4 | 0.58% | Show ranking |
| Bagless canister vacuum brands | 4th of 4 | 0.6% | Show ranking |
| Mini vacuum brands | 3rd of 3 | 0.63% | Shown above |
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.