Dyson vs Shark:Which is more popular?
In September 2026, Dyson had more branded searches than Shark among mini vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while Shark had 210. Dyson made up 86.7% of all mini vacuum brand searches we track, and Shark accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about mini vacuum brands, Dyson and Shark each appeared in four of the five answers. Shark was mentioned before Dyson in two out of three answers.
Who do people search for more?
Dyson, about 139 searches for every 1 for Shark
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Shark, named ahead of Dyson in 2 of 3 answers
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Top mini vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark was listed before Dyson in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini vacuum brands
5 answers
Asked ChatGPT
“Which mini vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best mini vacuum brand in New Zealand for a car interior?”
Searched Google, AI Overview
“car vacuum nz”
Searched Google, AI Overview
“handheld vacuum nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dyson or Shark more popular in search?
This chart shows how often people search Google for Dyson and Shark by name. Each line represents a brand's share of searches for all three mini vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BISSELL | Shark |
|---|---|---|---|
| Oct 2025 | 86.2% | 13.6% | 0.23% |
| Nov 2025 | 90.3% | 9.5% | 0.14% |
| Dec 2025 | 89.7% | 10.1% | 0.21% |
| Jan 2026 | 84.5% | 15.1% | 0.33% |
| Feb 2026 | 85.2% | 14.4% | 0.4% |
| Mar 2026 | 85.9% | 13.7% | 0.44% |
| Apr 2026 | 85.7% | 13.9% | 0.45% |
| May 2026 | 85.4% | 13.8% | 0.76% |
| Jun 2026 | 85.3% | 14% | 0.63% |
| Jul 2026 | 84.8% | 14.7% | 0.57% |
| Aug 2026 | 83.8% | 15.7% | 0.47% |
| Sep 2026 | 86.7% | 12.7% | 0.63% |
How has the Dyson and Shark comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among mini vacuum brands in New Zealand moved from 86.2% to 86.7%, and its estimated monthly branded searches moved from 25.9K to 29.1K.
- Across the 12 months ending September 2026, Shark’s share of searches among mini vacuum brands in New Zealand moved from 0.23% to 0.63%, and its estimated monthly branded searches moved from 70 to 210.
How did search popularity change for New Zealand mini vacuum brands in September 2026?
2 changes
In September 2026, Dyson gained share of searches among mini vacuum brands in New Zealand, from 83.8% to 86.7%.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Dyson’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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