Cordless vacuum brands in New Zealand:Which are most popular?
In September 2026, Dyson was the most searched cordless vacuum brand in New Zealand, accounting for 58.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Dyson and Shark showed up in every answer. Dyson was recommended most often, coming first in four out of five responses.
DysonShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BISSELLShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MieleShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
ElectroluxShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cordless vacuum brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dyson and Shark appeared every time. Dyson was recommended most often, coming first in four out of five answers. Shark was second, and LG was third. Ryobi, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless vacuum brands
5 answers
Asked ChatGPT
“Which cordless vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best cordless vacuum brand in New Zealand for quick home cleaning?”
Searched Google, AI Overview
“best cordless vacuum”
Searched Google, AI Overview
“best stick vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cordless vacuum brands do people search for most?
This chart shows how often people search Google for each cordless vacuum brand by name. Each line represents a brand's share of searches for all eight cordless vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Ryobi, BISSELL, Miele, Electrolux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Ryobi | BISSELL | Miele | Electrolux | Samsung | LG | Shark |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.1% | 9.1% | 6.5% | 3.6% | 0.87% | 0.63% | 0.16% |
| Nov 2025 | 64.3% | 19.1% | 6.8% | 5.9% | 2.7% | 0.67% | 0.5% | 0.1% |
| Dec 2025 | 62.4% | 21.5% | 7% | 4.4% | 3.3% | 0.77% | 0.47% | 0.14% |
| Jan 2026 | 53.1% | 24.7% | 9.5% | 6.3% | 4.6% | 0.88% | 0.64% | 0.2% |
| Feb 2026 | 52.4% | 24.9% | 8.9% | 7.8% | 4.3% | 0.86% | 0.65% | 0.24% |
| Mar 2026 | 52.7% | 25.2% | 8.4% | 8.1% | 3.7% | 0.96% | 0.71% | 0.27% |
| Apr 2026 | 54.1% | 23.4% | 8.8% | 7.4% | 4.1% | 1% | 0.95% | 0.28% |
| May 2026 | 57.1% | 19% | 9.2% | 8.8% | 3.9% | 0.78% | 0.73% | 0.51% |
| Jun 2026 | 56.7% | 19% | 9.3% | 8.3% | 4.6% | 0.78% | 0.91% | 0.42% |
| Jul 2026 | 59.7% | 17.3% | 10.3% | 6.5% | 4% | 0.91% | 0.77% | 0.4% |
| Aug 2026 | 56.9% | 20.4% | 10.7% | 6.3% | 3.6% | 1.1% | 0.75% | 0.32% |
| Sep 2026 | 58.6% | 22.1% | 8.6% | 5.6% | 3.3% | 0.79% | 0.56% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 29.1K | +16% | +1.7 points | |
| 2, held 2nd | 22.1% | 11K | +22% | +1.7 points | |
| 3, held 3rd | 8.6% | 4.3K | -9.6% | -2.1 points | |
| 4, held 4th | 5.6% | 2.8K | 0% | -0.7 points | |
| 5, held 5th | 3.3% | 1.6K | +5.1% | -0.2 points | |
| 6, held 6th | 0.79% | 390 | -18.8% | -0.3 points | |
| 7, held 7th | 0.56% | 280 | -15.2% | -0.2 points | |
| 8, held 8th | 0.42% | 210 | +50% | +0.1 points |
1.
Dyson58.6%
Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +1.7 points.
2.
Ryobi22.1%
Held 2nd. 11K estimated branded searches, +22% vs prior month. Share +1.7 points.
3.
BISSELL8.6%
Held 3rd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.1 points.
4.
Miele5.6%
Held 4th. 2.8K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.3%
Held 5th. 1.6K estimated branded searches, +5.1% vs prior month. Share -0.2 points.
6.
Samsung0.79%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.
7.
LG0.56%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.
8.
Shark0.42%
Held 8th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.
Which brand is most popular in search among cordless vacuum brands in New Zealand?
8 brands
In September 2026, Dyson was the most searched among cordless vacuum brands in New Zealand, with an estimated 29.1K branded searches, 58.6% of all searches for the eight we track. Ryobi is in 2nd place, 36.5 percentage points behind at 22.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dyson | 58% → 58.6% | 64.3%Nov 2025 | 52.4%Feb 2026 | 1st |
| Ryobi | 21.1% → 22.1% | 25.2%Mar 2026 | 17.3%Jul 2026 | 2nd |
| BISSELL | 9.1% → 8.6% | 10.7%Aug 2026 | 6.8%Nov 2025 | 3rd |
| Miele | 6.5% → 5.6% | 8.8%May 2026 | 4.4%Dec 2025 | 4th |
| Electrolux | 3.6% → 3.3% | 4.6%Jan 2026 | 2.7%Nov 2025 | 5th |
| Samsung | 0.87% → 0.79% | 1.1%Aug 2026 | 0.67%Nov 2025 | 6th |
| LG | 0.63% → 0.56% | 0.95%Apr 2026 | 0.47%Dec 2025 | 7th |
| Shark | 0.16% → 0.42% | 0.51%May 2026 | 0.1%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dyson’s share of searches among cordless vacuum brands in New Zealand increased from 58% to 58.6%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among cordless vacuum brands in New Zealand increased from 21.1% to 22.1%.
- Across the 12 months ending September 2026, BISSELL’s share of searches among cordless vacuum brands in New Zealand decreased from 9.1% to 8.6%.
- Across the 12 months ending September 2026, Miele’s share of searches among cordless vacuum brands in New Zealand decreased from 6.5% to 5.6%.
- Across the 12 months ending September 2026, Dyson’s share of searches among cordless vacuum brands in New Zealand peaked at 64.3% in November 2025 and was lowest at 52.4% in February 2026.
- Across the 12 months ending September 2026, Ryobi’s share of searches among cordless vacuum brands in New Zealand peaked at 25.2% in March 2026 and was lowest at 17.3% in July 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among cordless vacuum brands in New Zealand peaked at 10.7% in August 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among cordless vacuum brands in New Zealand peaked at 8.8% in May 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Electrolux’s share of searches among cordless vacuum brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Electrolux, Samsung, LG and Shark held steady: their share of searches among cordless vacuum brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cordless vacuum brands in September 2026?
6 changes
In September 2026, Dyson gained share of searches among cordless vacuum brands in New Zealand, from 56.9% to 58.6%.
In September 2026, Ryobi gained share of searches among cordless vacuum brands in New Zealand, from 20.4% to 22.1%.
In September 2026, BISSELL lost share of searches among cordless vacuum brands in New Zealand, from 10.7% to 8.6%.
In September 2026, Miele lost share of searches among cordless vacuum brands in New Zealand, from 6.3% to 5.6%.
Electrolux’s share of searches among cordless vacuum brands in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.3% in September 2026.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
Compare popularity between leading brands
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