How popular isLG?
In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 0.56% of all New Zealand cordless vacuum brand searches, placing LG seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about cordless vacuum brands, LG appeared in four of the five answers and was the third most recommended of the eight.
LG is the seventh most searched of 8 competitors and the third most recommended in AI answers.
DysonShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BISSELLShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
MieleShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
LGShare of searches 0.56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top cordless vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LG is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless vacuum brands
5 answers
Asked ChatGPT
“Which cordless vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best cordless vacuum brand in New Zealand for quick home cleaning?”
Searched Google, AI Overview
“best cordless vacuum”
Searched Google, AI Overview
“best stick vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cordless vacuum brands compete with LG?
Share of searches by month for Dyson, Ryobi, BISSELL, Miele, Electrolux, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Ryobi | BISSELL | Miele | Electrolux | Samsung | LG | Shark |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.1% | 9.1% | 6.5% | 3.6% | 0.87% | 0.63% | 0.16% |
| Nov 2025 | 64.3% | 19.1% | 6.8% | 5.9% | 2.7% | 0.67% | 0.5% | 0.1% |
| Dec 2025 | 62.4% | 21.5% | 7% | 4.4% | 3.3% | 0.77% | 0.47% | 0.14% |
| Jan 2026 | 53.1% | 24.7% | 9.5% | 6.3% | 4.6% | 0.88% | 0.64% | 0.2% |
| Feb 2026 | 52.4% | 24.9% | 8.9% | 7.8% | 4.3% | 0.86% | 0.65% | 0.24% |
| Mar 2026 | 52.7% | 25.2% | 8.4% | 8.1% | 3.7% | 0.96% | 0.71% | 0.27% |
| Apr 2026 | 54.1% | 23.4% | 8.8% | 7.4% | 4.1% | 1% | 0.95% | 0.28% |
| May 2026 | 57.1% | 19% | 9.2% | 8.8% | 3.9% | 0.78% | 0.73% | 0.51% |
| Jun 2026 | 56.7% | 19% | 9.3% | 8.3% | 4.6% | 0.78% | 0.91% | 0.42% |
| Jul 2026 | 59.7% | 17.3% | 10.3% | 6.5% | 4% | 0.91% | 0.77% | 0.4% |
| Aug 2026 | 56.9% | 20.4% | 10.7% | 6.3% | 3.6% | 1.1% | 0.75% | 0.32% |
| Sep 2026 | 58.6% | 22.1% | 8.6% | 5.6% | 3.3% | 0.79% | 0.56% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 29.1K | +16% | +1.7 points | |
| 2, held 2nd | 22.1% | 11K | +22% | +1.7 points | |
| 3, held 3rd | 8.6% | 4.3K | -9.6% | -2.1 points | |
| 4, held 4th | 5.6% | 2.8K | 0% | -0.7 points | |
| 5, held 5th | 3.3% | 1.6K | +5.1% | -0.2 points | |
| 6, held 6th | 0.79% | 390 | -18.8% | -0.3 points | |
| 7, held 7th | 0.56% | 280 | -15.2% | -0.2 points | |
| 8, held 8th | 0.42% | 210 | +50% | +0.1 points |
1.
Dyson58.6%
Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +1.7 points.
2.
Ryobi22.1%
Held 2nd. 11K estimated branded searches, +22% vs prior month. Share +1.7 points.
3.
BISSELL8.6%
Held 3rd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.1 points.
4.
Miele5.6%
Held 4th. 2.8K estimated branded searches, 0% vs prior month. Share -0.7 points.
3.3%
Held 5th. 1.6K estimated branded searches, +5.1% vs prior month. Share -0.2 points.
6.
Samsung0.79%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.
7.
LG0.56%
Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.
8.
Shark0.42%
Held 8th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare popularity between LG and its closest rivals
Every comparison with LG
43 comparisons
- LG vs Philips
- Bosch vs LG
- Fisher & Paykel vs LG
- Haier vs LG
- LG vs Miele
- LG vs Samsung
- LG vs Smeg
- LG vs Westinghouse
- Electrolux vs LG
- LG vs TCL
- Beko vs LG
- LG vs Veon
- Hisense vs LG
- LG vs Mitsubishi Electric
- AOC vs LG
- ASUS vs LG
- Belling vs LG
- BISSELL vs LG
- Bose vs LG
- Breville vs LG
- Dyson vs LG
- Epson vs LG
- HP vs LG
- JBL vs LG
- KitchenAid vs LG
- Lenovo vs LG
- LG vs Russell Hobbs
- LG vs Ryobi
- LG vs Sonos
- LG vs Sony
- LG vs Tefal
- Carrier vs LG
- Daikin vs LG
- LG vs Midea
- LG vs Mitsubishi
- LG vs Sharp
- LG vs Temperzone
- Denon vs LG
- LG vs Shark
- BenQ vs LG
- LG vs Yamaha
- AEG vs LG
- LG vs ViewSonic
How has branded search demand for LG changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
- Across the 12 months ending September 2026, LG’s share of searches among cordless vacuum brands in New Zealand held steady, from 0.63% to 0.56%.
How did search popularity change for New Zealand cordless vacuum brands in September 2026?
6 changes
In September 2026, Dyson gained share of searches among cordless vacuum brands in New Zealand, from 56.9% to 58.6%.
In September 2026, Ryobi gained share of searches among cordless vacuum brands in New Zealand, from 20.4% to 22.1%.
In September 2026, BISSELL lost share of searches among cordless vacuum brands in New Zealand, from 10.7% to 8.6%.
In September 2026, Miele lost share of searches among cordless vacuum brands in New Zealand, from 6.3% to 5.6%.
Electrolux’s share of searches among cordless vacuum brands in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.3% in September 2026.
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
How are LG’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lg curved monitor
- lg dishwasher
- lg dryer
- lg dryer washer
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg monitor
- lg oled monitor
- lg oled tv
- lg oven
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear monitor
- lg ultrawide monitor
- lg washing machine
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Where does LG compete?
Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.