Brandwave

How popular isLG?

In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 10% of all New Zealand TV brand searches, placing LG fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about TV brands, LG appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

LG is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. SonyShare of searches 43.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. PhilipsShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LGShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. TCLShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. LG is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. Sony3rd
  4. TCL4th
  5. Hisense5th
  6. Philips–
  7. Veon–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which TV brands compete with LG?

LG against TV brands in New Zealand, by month

Share of searches by month for Sony, Philips, Samsung, LG, TCL, Veon, Hisense, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyPhilipsSamsungLGTCLVeonHisensePanasonic
Oct 202544.5%13.3%11.1%6.7%7.2%5%7%5.2%
Nov 202547.9%12.5%11.2%5.9%7.9%4.1%6.4%4.2%
Dec 202544.5%13.1%10.9%5.7%7.6%5.1%7%6.1%
Jan 202640.2%14.7%10.6%6.4%9.4%4.8%8.1%5.9%
Feb 202642.6%14.7%10.3%7.3%8.2%4.9%6.2%5.9%
Mar 202643.3%13%11.6%6.8%8.4%4.4%7.3%5.2%
Apr 202640.2%15.4%10.7%7.2%8.6%4.8%8.3%4.9%
May 202640.1%15.5%12.3%8.3%8%4.4%6.8%4.5%
Jun 202638.2%15.3%14%8.4%7.5%4.2%7.9%4.4%
Jul 202640.1%14.3%13.8%9.1%7.1%4.3%7.4%3.8%
Aug 202640%15.9%12.6%7%7.7%6%6.6%4.2%
Sep 202643.1%13.1%11.5%10%7.8%5.5%5.4%3.6%

  1. 1.Sony

    43.1%

    Held 1st. 18.9K estimated branded searches, +16.5% vs prior month. Share +3.1 points.

  2. 2.Philips

    13.1%

    Held 2nd. 5.7K estimated branded searches, -10.9% vs prior month. Share -2.8 points.

  3. 3.Samsung

    11.5%

    Held 3rd. 5K estimated branded searches, -0.79% vs prior month. Share -1 points.

  4. 4.LG

    10%

    Moved from 5th to 4th. 4.4K estimated branded searches, +54.6% vs prior month. Share +3 points.

  5. 5.TCL

    7.8%

    Moved from 4th to 5th. 3.4K estimated branded searches, +9.3% vs prior month. Share +0.1 points.

  6. 6.Veon

    5.5%

    Moved from 7th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Hisense

    5.4%

    Moved from 6th to 7th. 2.4K estimated branded searches, -12% vs prior month. Share -1.2 points.

  8. 8.Panasonic

    3.6%

    Held 8th. 1.6K estimated branded searches, -8.2% vs prior month. Share -0.6 points.

Compare popularity between LG and its closest rivals

Every comparison with LG

43 comparisons

How has branded search demand for LG changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
  • Across the 12 months ending September 2026, LG’s share of searches among TV brands in New Zealand increased from 6.7% to 10%.
  • Across the 12 months ending September 2026, LG’s share of searches among TV brands in New Zealand peaked at 10% in September 2026 and was lowest at 5.7% in December 2025.
  • Across the 12 months ending September 2026, LG rose from 6th to 4th among TV brands in New Zealand.

How did search popularity change for New Zealand TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook TCL to rank 4th among TV brands in New Zealand, with 10% of the searches.

  2. In September 2026, Sony gained share of searches among TV brands in New Zealand, from 40% to 43.1%.

  3. In September 2026, Philips lost share of searches among TV brands in New Zealand, from 15.9% to 13.1%.

  4. In September 2026, Hisense lost share of searches among TV brands in New Zealand, from 6.6% to 5.4%.

  5. In September 2026, Samsung lost share of searches among TV brands in New Zealand, from 12.6% to 11.5%.

  6. In September 2026, Panasonic lost share of searches among TV brands in New Zealand, from 4.2% to 3.6%.

How are LG’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lg curved monitor
  • lg dishwasher
  • lg dryer
  • lg dryer washer
  • lg fridge
  • lg fridge freezer
  • lg gaming monitor
  • lg monitor
  • lg oled monitor
  • lg oled tv
  • lg oven
  • lg tv
  • lg ultrafine monitor
  • lg ultragear
  • lg ultragear 27
  • lg ultragear monitor
  • lg ultrawide monitor
  • lg washing machine

Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does LG compete?

LG is ranked in 38 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands8th of 114.9%Show ranking
Home cinema brands6th of 80.38%Show ranking
Fan coil brands6th of 80.39%Show ranking
Soundbar brands5th of 70.49%Show ranking
Cordless vacuum brands7th of 80.56%Show ranking
Soundbar with subwoofer brands6th of 60.58%Show ranking
TV brands4th of 810%Shown above
Induction cooktop brands6th of 80.66%Show ranking
Convection oven brands5th of 60.68%Show ranking
Stick vacuum brands6th of 80.7%Show ranking
Gas cooktop brands7th of 90.83%Show ranking
Double wall oven brands6th of 80.85%Show ranking
Induction range brands5th of 50.9%Show ranking
External monitor brands5th of 70.91%Show ranking
Washing machine brands6th of 61.3%Show ranking
Surround sound system brands5th of 80.93%Show ranking
Fridge brands7th of 82.9%Show ranking
Portable monitor brands4th of 60.94%Show ranking
Clothes dryer brands7th of 70.97%Show ranking
Induction oven brands6th of 70.98%Show ranking
Front load washer brands6th of 60.98%Show ranking
Induction stove brands5th of 61%Show ranking
Counter depth refrigerator brands4th of 51%Show ranking
Dishwasher brands7th of 71%Show ranking
Upright freezer brands7th of 81.1%Show ranking
Fridge freezer brands7th of 71.1%Show ranking
Washer and dryer brands4th of 51.1%Show ranking
Refrigerator double door brands5th of 61.2%Show ranking
Gas stove brands5th of 61.2%Show ranking
Computer monitor brands4th of 67.3%Show ranking
Freestanding gas range brands5th of 62.8%Show ranking
Clothes steamer brands5th of 53.1%Show ranking
Portable dishwasher brands3rd of 43.2%Show ranking
Bar fridge brands4th of 55.3%Show ranking
Mini fridge brands3rd of 47.7%Show ranking
Short throw projector brands4th of 57.8%Show ranking
Microwave oven brands5th of 610.4%Show ranking
Curved monitor brands2nd of 533.3%Show ranking
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