Brandwave

How popular isPanasonic?

In September 2026, people searched for Panasonic by name about 3,030 times in New Zealand, a 12.4% decrease from the previous year. These searches made up 3.6% of all New Zealand TV brand searches, placing Panasonic eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Panasonic did not appear in any of the answers.

Search and AI answers in September 2026

Panasonic is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. SonyShare of searches 43.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. PhilipsShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LGShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. PanasonicShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. Sony3rd
  4. TCL4th
  5. Hisense5th
  6. Philips–
  7. Veon–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which TV brands compete with Panasonic?

Panasonic against TV brands in New Zealand, by month

Share of searches by month for Sony, Philips, Samsung, LG, TCL, Veon, Hisense, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyPhilipsSamsungLGTCLVeonHisensePanasonic
Oct 202544.5%13.3%11.1%6.7%7.2%5%7%5.2%
Nov 202547.9%12.5%11.2%5.9%7.9%4.1%6.4%4.2%
Dec 202544.5%13.1%10.9%5.7%7.6%5.1%7%6.1%
Jan 202640.2%14.7%10.6%6.4%9.4%4.8%8.1%5.9%
Feb 202642.6%14.7%10.3%7.3%8.2%4.9%6.2%5.9%
Mar 202643.3%13%11.6%6.8%8.4%4.4%7.3%5.2%
Apr 202640.2%15.4%10.7%7.2%8.6%4.8%8.3%4.9%
May 202640.1%15.5%12.3%8.3%8%4.4%6.8%4.5%
Jun 202638.2%15.3%14%8.4%7.5%4.2%7.9%4.4%
Jul 202640.1%14.3%13.8%9.1%7.1%4.3%7.4%3.8%
Aug 202640%15.9%12.6%7%7.7%6%6.6%4.2%
Sep 202643.1%13.1%11.5%10%7.8%5.5%5.4%3.6%

  1. 1.Sony

    43.1%

    Held 1st. 18.9K estimated branded searches, +16.5% vs prior month. Share +3.1 points.

  2. 2.Philips

    13.1%

    Held 2nd. 5.7K estimated branded searches, -10.9% vs prior month. Share -2.8 points.

  3. 3.Samsung

    11.5%

    Held 3rd. 5K estimated branded searches, -0.79% vs prior month. Share -1 points.

  4. 4.LG

    10%

    Moved from 5th to 4th. 4.4K estimated branded searches, +54.6% vs prior month. Share +3 points.

  5. 5.TCL

    7.8%

    Moved from 4th to 5th. 3.4K estimated branded searches, +9.3% vs prior month. Share +0.1 points.

  6. 6.Veon

    5.5%

    Moved from 7th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Hisense

    5.4%

    Moved from 6th to 7th. 2.4K estimated branded searches, -12% vs prior month. Share -1.2 points.

  8. 8.Panasonic

    3.6%

    Held 8th. 1.6K estimated branded searches, -8.2% vs prior month. Share -0.6 points.

Compare popularity between Panasonic and its closest rivals

Every comparison with Panasonic

22 comparisons

How has branded search demand for Panasonic changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic in New Zealand fell from 3.5K to 3K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in New Zealand decreased from 5.2% to 3.6%.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 3.6% in September 2026.
  • Across the 12 months ending September 2026, Panasonic fell from 7th to 8th among TV brands in New Zealand.

How did search popularity change for New Zealand TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook TCL to rank 4th among TV brands in New Zealand, with 10% of the searches.

  2. In September 2026, Sony gained share of searches among TV brands in New Zealand, from 40% to 43.1%.

  3. In September 2026, Philips lost share of searches among TV brands in New Zealand, from 15.9% to 13.1%.

  4. In September 2026, Hisense lost share of searches among TV brands in New Zealand, from 6.6% to 5.4%.

  5. In September 2026, Samsung lost share of searches among TV brands in New Zealand, from 12.6% to 11.5%.

  6. In September 2026, Panasonic lost share of searches among TV brands in New Zealand, from 4.2% to 3.6%.

How are Panasonic’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • best panasonic shaver
  • panasonic aaa rechargeable batteries
  • panasonic air conditioner
  • panasonic electric shaver
  • panasonic fan coil
  • panasonic hair clipper
  • panasonic heat pump
  • panasonic microwave oven
  • panasonic oled tv
  • panasonic plasma tv
  • panasonic shaver
  • panasonic shaver arc
  • panasonic shaver detergent
  • panasonic shaver electric
  • panasonic sound bar
  • panasonic surround sound
  • panasonic tv
  • panasonic viera tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan coil brands8th of 80%Show ranking
Soundbar brands6th of 70.24%Show ranking
TV brands8th of 83.6%Shown above
Surround sound system brands8th of 80.03%Show ranking
Shaver and razor brands7th of 71.2%Show ranking
Heat pump brands6th of 86.3%Show ranking
Body trimmer brands5th of 60.09%Show ranking
Hair clipper brands9th of 90.35%Show ranking
Microwave oven brands6th of 63.4%Show ranking
AAA rechargeable batteries brands3rd of 33.5%Show ranking
Creator with pink hair and a pink jacket

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