Panasonic vs Samsung:Which is more popular?
In September 2026, Samsung had more branded searches than Panasonic among TV brands in New Zealand. Samsung had about 5,050 branded searches, while Panasonic had 1,570. Samsung made up 11.5% of all TV brand searches we track, and Panasonic accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about TV brands, Samsung appeared in all five answers and Panasonic in none.
Who do people search for more?
Samsung, about 3 searches for every 1 for Panasonic
Who does AI mention more?
Samsung, mentioned in every answer we collected
Who does AI recommend more?
Samsung, the only one of the two named
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. Panasonic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“Which TV brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best TV brands in New Zealand?”
Asked ChatGPT
“What's the best TV brand in New Zealand for a living room?”
Searched Google, AI Overview
“best tv brand”
Searched Google, AI Overview
“best smart tv”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Share of searches by month for Samsung, Panasonic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Philips | Samsung | LG | TCL | Veon | Hisense | Panasonic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 13.3% | 11.1% | 6.7% | 7.2% | 5% | 7% | 5.2% |
| Nov 2025 | 47.9% | 12.5% | 11.2% | 5.9% | 7.9% | 4.1% | 6.4% | 4.2% |
| Dec 2025 | 44.5% | 13.1% | 10.9% | 5.7% | 7.6% | 5.1% | 7% | 6.1% |
| Jan 2026 | 40.2% | 14.7% | 10.6% | 6.4% | 9.4% | 4.8% | 8.1% | 5.9% |
| Feb 2026 | 42.6% | 14.7% | 10.3% | 7.3% | 8.2% | 4.9% | 6.2% | 5.9% |
| Mar 2026 | 43.3% | 13% | 11.6% | 6.8% | 8.4% | 4.4% | 7.3% | 5.2% |
| Apr 2026 | 40.2% | 15.4% | 10.7% | 7.2% | 8.6% | 4.8% | 8.3% | 4.9% |
| May 2026 | 40.1% | 15.5% | 12.3% | 8.3% | 8% | 4.4% | 6.8% | 4.5% |
| Jun 2026 | 38.2% | 15.3% | 14% | 8.4% | 7.5% | 4.2% | 7.9% | 4.4% |
| Jul 2026 | 40.1% | 14.3% | 13.8% | 9.1% | 7.1% | 4.3% | 7.4% | 3.8% |
| Aug 2026 | 40% | 15.9% | 12.6% | 7% | 7.7% | 6% | 6.6% | 4.2% |
| Sep 2026 | 43.1% | 13.1% | 11.5% | 10% | 7.8% | 5.5% | 5.4% | 3.6% |
How has the Panasonic and Samsung comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Panasonic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in New Zealand moved from 5.2% to 3.6%, and its estimated monthly branded searches moved from 2K to 1.6K.
- Across the 12 months ending September 2026, Samsung’s share of searches among TV brands in New Zealand moved from 11.1% to 11.5%, and its estimated monthly branded searches moved from 4.3K to 5K.
How did search popularity change for New Zealand TV brands in September 2026?
2 changes
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Panasonic’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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