Brandwave

Philips vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than Philips among TV brands in New Zealand. Sony had about 18,900 branded searches, while Philips had 5,730. Sony made up 43.1% of all TV brand searches we track, and Philips accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about TV brands, Sony appeared in all five answers and Philips in none.

Among TV brands in New Zealand in September 2026

Who do people search for more?

Sony, about 3 searches for every 1 for Philips

Sony 18.9K searchesPhilips 5.7K searches

Who does AI mention more?

Sony, mentioned in every answer we collected

Sony in 5 of 5Philips in 0 of 5

Who does AI recommend more?

Sony, the only one of the two named

Sony first in 5Philips never named

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Philips did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. Sony3rd
  4. TCL4th
  5. Hisense5th
  6. Philips–
  7. Veon–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Philips or Sony more popular in search?

This chart shows how often people search Google for Philips and Sony by name. Each line represents a brand's share of searches for all eight TV brands we track, month by month, from searches in New Zealand.

Philips and Sony among TV brands in New Zealand, by month

Share of searches by month for Sony, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyPhilipsSamsungLGTCLVeonHisensePanasonic
Oct 202544.5%13.3%11.1%6.7%7.2%5%7%5.2%
Nov 202547.9%12.5%11.2%5.9%7.9%4.1%6.4%4.2%
Dec 202544.5%13.1%10.9%5.7%7.6%5.1%7%6.1%
Jan 202640.2%14.7%10.6%6.4%9.4%4.8%8.1%5.9%
Feb 202642.6%14.7%10.3%7.3%8.2%4.9%6.2%5.9%
Mar 202643.3%13%11.6%6.8%8.4%4.4%7.3%5.2%
Apr 202640.2%15.4%10.7%7.2%8.6%4.8%8.3%4.9%
May 202640.1%15.5%12.3%8.3%8%4.4%6.8%4.5%
Jun 202638.2%15.3%14%8.4%7.5%4.2%7.9%4.4%
Jul 202640.1%14.3%13.8%9.1%7.1%4.3%7.4%3.8%
Aug 202640%15.9%12.6%7%7.7%6%6.6%4.2%
Sep 202643.1%13.1%11.5%10%7.8%5.5%5.4%3.6%

How has the Philips and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of Philips in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips’ share of searches among TV brands in New Zealand moved from 13.3% to 13.1%, and its estimated monthly branded searches moved from 5.1K to 5.7K.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in New Zealand moved from 44.5% to 43.1%, and its estimated monthly branded searches moved from 17K to 18.9K.

How did search popularity change for New Zealand TV brands in September 2026?

2 changes

  1. In September 2026, Sony gained share of searches among TV brands in New Zealand, from 40% to 43.1%.

  2. In September 2026, Philips lost share of searches among TV brands in New Zealand, from 15.9% to 13.1%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Philips’ and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips

10 branded search terms

  • china philips
  • philips
  • philips ambilight tv
  • philips hue
  • philips hue bridge
  • philips hue tv
  • philips lumea
  • philips oneblade
  • philips toothbrush
  • philips tv

Sony

12 branded search terms

  • sony
  • sony android tv
  • sony bravia tv
  • sony camara
  • sony cyber shot
  • sony led tv
  • sony oled tv
  • sony tv
  • sony tv sale
  • sony wh 1000xm4
  • sony wh 1000xm5
  • sony wh 1000xm6

How the Brand Demand Index is measured

Other head-to-heads among TV brands

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