Philips vs TCL:Which is more popular?
In September 2026, Philips had more branded searches than TCL among TV brands in New Zealand. Philips had about 5,730 branded searches, while TCL had 3,410. Philips made up 13.1% of all TV brand searches we track, and TCL accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about TV brands, TCL appeared in all five answers and Philips in none.
Who do people search for more?
Philips, about 68% more searches than TCL
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Top TV brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TCL appeared in all five answers. Philips did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about TV brands
5 answers
Asked ChatGPT
“Which TV brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best TV brands in New Zealand?”
Asked ChatGPT
“What's the best TV brand in New Zealand for a living room?”
Searched Google, AI Overview
“best tv brand”
Searched Google, AI Overview
“best smart tv”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Share of searches by month for Philips, TCL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Philips | Samsung | LG | TCL | Veon | Hisense | Panasonic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 13.3% | 11.1% | 6.7% | 7.2% | 5% | 7% | 5.2% |
| Nov 2025 | 47.9% | 12.5% | 11.2% | 5.9% | 7.9% | 4.1% | 6.4% | 4.2% |
| Dec 2025 | 44.5% | 13.1% | 10.9% | 5.7% | 7.6% | 5.1% | 7% | 6.1% |
| Jan 2026 | 40.2% | 14.7% | 10.6% | 6.4% | 9.4% | 4.8% | 8.1% | 5.9% |
| Feb 2026 | 42.6% | 14.7% | 10.3% | 7.3% | 8.2% | 4.9% | 6.2% | 5.9% |
| Mar 2026 | 43.3% | 13% | 11.6% | 6.8% | 8.4% | 4.4% | 7.3% | 5.2% |
| Apr 2026 | 40.2% | 15.4% | 10.7% | 7.2% | 8.6% | 4.8% | 8.3% | 4.9% |
| May 2026 | 40.1% | 15.5% | 12.3% | 8.3% | 8% | 4.4% | 6.8% | 4.5% |
| Jun 2026 | 38.2% | 15.3% | 14% | 8.4% | 7.5% | 4.2% | 7.9% | 4.4% |
| Jul 2026 | 40.1% | 14.3% | 13.8% | 9.1% | 7.1% | 4.3% | 7.4% | 3.8% |
| Aug 2026 | 40% | 15.9% | 12.6% | 7% | 7.7% | 6% | 6.6% | 4.2% |
| Sep 2026 | 43.1% | 13.1% | 11.5% | 10% | 7.8% | 5.5% | 5.4% | 3.6% |
How has the Philips and TCL comparison changed over the last 12 months?
3 findings
- Philips was ahead of TCL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ share of searches among TV brands in New Zealand moved from 13.3% to 13.1%, and its estimated monthly branded searches moved from 5.1K to 5.7K.
- Across the 12 months ending September 2026, TCL’s share of searches among TV brands in New Zealand moved from 7.2% to 7.8%, and its estimated monthly branded searches moved from 2.8K to 3.4K.
How did search popularity change for New Zealand TV brands in September 2026?
3 changes
In September 2026, LG overtook TCL to rank 4th among TV brands in New Zealand, with 10% of the searches.
In September 2026, Philips lost share of searches among TV brands in New Zealand, from 15.9% to 13.1%.
Estimated monthly branded searches for TCL in New Zealand rose 24% over 12 measured months, from 2.8K to 3.4K in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Philips’ and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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