How popular isTCL in search?
In August 2026, there were an estimated 4K branded searches for TCL in New Zealand which is up 11.2% over the last 11 months. TCL holds 3.6% estimated Share of Search among New Zealand TV brands and is ranked 6th of 8 competitors for search popularity.
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Which TV brands compete with TCL?
Share of Search by month for Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic, Veon. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Samsung | Philips | LG | Hisense | TCL | Panasonic | Veon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 18.4% | 15.2% | 10.1% | 4.5% | 3.7% | 4.2% | 2% |
| Nov 2025 | 44.6% | 17.2% | 15.8% | 8.8% | 4.2% | 3.9% | 3.9% | 1.6% |
| Dec 2025 | 43.2% | 16.6% | 16.6% | 8.4% | 4.7% | 3.8% | 4.6% | 2.1% |
| Jan 2026 | 38% | 18.9% | 15.6% | 10.8% | 5.4% | 4.6% | 4.7% | 1.9% |
| Feb 2026 | 38.3% | 18.8% | 15.2% | 12.7% | 4.4% | 4.2% | 4.5% | 1.9% |
| Mar 2026 | 38% | 18.7% | 13.5% | 15.2% | 4.8% | 4.1% | 4% | 1.7% |
| Apr 2026 | 36.3% | 19.2% | 16.9% | 12% | 5.6% | 4.4% | 3.8% | 1.9% |
| May 2026 | 37.8% | 18.7% | 17.1% | 12.5% | 4.5% | 4.1% | 3.6% | 1.7% |
| Jun 2026 | 37.4% | 19.4% | 16.2% | 12.8% | 5% | 3.8% | 3.6% | 1.7% |
| Jul 2026 | 38.4% | 19% | 16.6% | 12.2% | 4.8% | 3.6% | 3.7% | 1.7% |
| Aug 2026 | 38.5% | 19.1% | 17.4% | 11.5% | 4.3% | 3.6% | 3.4% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 42.6K | +0.19% | +0.1 points | |
| 2, held 2nd | 19.1% | 21.2K | +0.76% | +0.1 points | |
| 3, held 3rd | 17.4% | 19.3K | +4.8% | +0.8 points | |
| 4, held 4th | 11.5% | 12.8K | -5.9% | -0.7 points | |
| 5, held 5th | 4.3% | 4.8K | -10.6% | -0.5 points | |
| 6, moved from 7th to 6th | 3.6% | 4K | +1% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.4% | 3.8K | -7.8% | -0.3 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.2% | 2.4K | +26.2% | +0.5 points |
1.
Sony38.5%
held 1st · 42.6K estimated branded searches · +0.19% vs prior month · +0.1 points
2.
Samsung19.1%
held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +0.1 points
3.
Philips
17.4%
held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +0.8 points
4.
LG11.5%
held 4th · 12.8K estimated branded searches · -5.9% vs prior month · -0.7 points
5.
Hisense4.3%
held 5th · 4.8K estimated branded searches · -10.6% vs prior month · -0.5 points
6.
TCL3.6%
moved from 7th to 6th · 4K estimated branded searches · +1% vs prior month · 0 points
3.4%
moved from 6th to 7th · 3.8K estimated branded searches · -7.8% vs prior month · -0.3 points
8.Veon
2.2%
held 8th · 2.4K estimated branded searches · +26.2% vs prior month · +0.5 points
Compare search popularity between TCL and its closest rivals
How has branded search demand for TCL changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TCL in New Zealand rose from 3.6K to 4K.
- Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.6% in July 2026.
- Across the 11 months ending August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
How did search popularity change for New Zealand TV brands in August 2026?
6 changes
In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.
In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.
In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.
In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.
How is TCL measured?
Brandwave collects information about searches that people make online using TCL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- tcl
- tcl 403
- tcl 55
- tcl 55 inch
- tcl 65
- tcl 65 inch
- tcl 75
- tcl 75 inch
- tcl chinese theatres
- tcl com
- tcl flip 2
- tcl near me
- tcl nxtpaper
- tcl nz
- tcl oled tv
- tcl online
- tcl q led
- tcl qm8
- tcl roku tvs
- tcl tab8
- tcl tv
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Is TCL your brand?
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