Amazon Fire Tablet vs TCL:Which is more popular?
In September 2026, TCL had more branded searches than Amazon Fire Tablet among tablet brands in New Zealand. TCL had about 1,760 branded searches, while Amazon Fire Tablet had 150. TCL made up 2.8% of all tablet brand searches we track, and Amazon Fire Tablet accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about tablet brands, neither Amazon Fire Tablet nor TCL appeared in any of the five answers.
Who do people search for more?
TCL, about 12 searches for every 1 for Amazon Fire Tablet
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Amazon Fire Tablet nor TCL showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo Tab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tablet brands in New Zealand?”
Asked ChatGPT
“What's the best tablet brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best tablet”
Searched Google, AI Overview
“android tablet nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Amazon Fire Tablet or TCL more popular in search?
This chart shows how often people search Google for Amazon Fire Tablet and TCL by name. Each line represents a brand's share of searches for all six tablet brands we track, month by month, from searches in New Zealand.
Share of searches by month for TCL, Amazon Fire Tablet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Microsoft Surface | Lenovo Tab | Samsung Galaxy Tab | TCL | Amazon Fire Tablet |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 7.6% | 3.3% | 4% | 2.2% | 0.3% |
| Nov 2025 | 82.4% | 6.9% | 3.7% | 3.9% | 2.7% | 0.38% |
| Dec 2025 | 83.1% | 5.9% | 4.4% | 3.6% | 2.7% | 0.31% |
| Jan 2026 | 81.4% | 7.1% | 4.1% | 3.8% | 3.3% | 0.33% |
| Feb 2026 | 82.9% | 7.5% | 3.5% | 3.6% | 2.3% | 0.27% |
| Mar 2026 | 82.6% | 7.4% | 3.3% | 3.8% | 2.7% | 0.29% |
| Apr 2026 | 82.9% | 6.6% | 3.6% | 3.6% | 2.9% | 0.32% |
| May 2026 | 82.1% | 7.5% | 3.4% | 3.6% | 3% | 0.32% |
| Jun 2026 | 82.2% | 8.4% | 3.2% | 3.2% | 2.7% | 0.33% |
| Jul 2026 | 82.2% | 7.4% | 4% | 3.7% | 2.3% | 0.34% |
| Aug 2026 | 81.5% | 8% | 4.1% | 3.8% | 2.3% | 0.34% |
| Sep 2026 | 81.6% | 6.7% | 5% | 3.7% | 2.8% | 0.24% |
How has the Amazon Fire Tablet and TCL comparison changed over the last 12 months?
3 findings
- TCL was ahead of Amazon Fire Tablet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in New Zealand moved from 0.3% to 0.24%, and its estimated monthly branded searches moved from 190 to 150.
- Across the 12 months ending September 2026, TCL’s share of searches among tablet brands in New Zealand moved from 2.2% to 2.8%, and its estimated monthly branded searches moved from 1.4K to 1.8K.
How did search popularity change for New Zealand tablet brands in September 2026?
2 changes
Estimated monthly branded searches for TCL in New Zealand rose 28.5% over 12 measured months, from 1.4K to 1.8K in September 2026.
Estimated monthly branded searches for Amazon Fire Tablet in New Zealand fell 21.1% over 12 measured months, from 190 to 150 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire Tablet
3 branded search terms
- amazon fire tablet
- amazonfiretablet
- fire tablet
TCL
4 branded search terms
- tcl
- tcl chinese theatres
- tcl nxtpaper
- tcl q led
Other head-to-heads among tablet brands
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