How popular isAmazon Fire Tablet in search?
In August 2026, there were an estimated 270 branded searches for Amazon Fire Tablet in New Zealand which held steady over the last 11 months. Amazon Fire Tablet holds 0.31% estimated Share of Search among New Zealand tablet brands and is ranked 5th of 5 competitors for search popularity.
iPad76.5%
Microsoft Surface11.6%
Samsung Galaxy Tab7.3%
Lenovo Tab4.3%Amazon Fire Tablet0.31%
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Which tablet brands compete with Amazon Fire Tablet?
Share of Search by month for iPad, Microsoft Surface, Samsung Galaxy Tab, Lenovo Tab, Amazon Fire Tablet. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 66.7K | -2.6% | -0.5 points | |
| 2, held 2nd | 11.6% | 10.1K | +0.4% | +0.3 points | |
| 3, held 3rd | 7.3% | 6.4K | -0.16% | +0.1 points | |
| 4, held 4th | 4.3% | 3.7K | -1.8% | 0 points | |
| 5, held 5th | 0.31% | 270 | +3.8% | 0 points |
1.
iPad76.5%
held 1st · 66.7K estimated branded searches · -2.6% vs prior month · -0.5 points
11.6%
held 2nd · 10.1K estimated branded searches · +0.4% vs prior month · +0.3 points
7.3%
held 3rd · 6.4K estimated branded searches · -0.16% vs prior month · +0.1 points
4.3%
held 4th · 3.7K estimated branded searches · -1.8% vs prior month · 0 points
0.31%
held 5th · 270 estimated branded searches · +3.8% vs prior month · 0 points
Compare search popularity between Amazon Fire Tablet and its closest rivals
How has branded search demand for Amazon Fire Tablet changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Fire Tablet in New Zealand held steady, from 260 to 270.
- Across the 11 months ending August 2026, Amazon Fire Tablet’s estimated Share of Search among tablet brands in New Zealand held steady, from 0.29% to 0.31%.
How did search popularity change for New Zealand tablet brands in August 2026?
1 change
Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.
How is Amazon Fire Tablet measured?
Brandwave collects information about searches that people make online using Amazon Fire Tablet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- amazon fire tablet
- amazon fire tablet near me
- amazon fire tablet nz
- amazonfiretablet
- fire tablet
Who owns Amazon Fire Tablet?
Prime Video, Amazon, 
Amazon Music, 
Amazon Redshift, Amazon SES, Amazon Web Services, 
Audible, 
eero, 
Ring, owned by the same company, in New Zealand.
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Is Amazon Fire Tablet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.