Amazon Fire Tablet vs Samsung Galaxy Tab:Which is more popular by branded search in New Zealand?
In August 2026, Samsung Galaxy Tab had more branded searches than Amazon Fire Tablet among tablet brands in New Zealand. Samsung Galaxy Tab was estimated to have 6.4K branded searches compared to Amazon Fire Tablet’s 270, and held a 7.3% Share of Search versus Amazon Fire Tablet’s 0.31%.
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Which is more popular in search, Amazon Fire Tablet or Samsung Galaxy Tab?
Compare the tablet brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Samsung Galaxy Tab, Amazon Fire Tablet. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Fire Tablet and Samsung Galaxy Tab comparison changed over the last 12 months?
3 findings
- Samsung Galaxy Tab was ahead of Amazon Fire Tablet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Fire Tablet’s estimated Share of Search among tablet brands in New Zealand moved from 0.29% to 0.31%, and its estimated monthly branded searches moved from 260 to 270.
- Across the 11 months ending August 2026, Samsung Galaxy Tab’s estimated Share of Search among tablet brands in New Zealand moved from 8.2% to 7.3%, and its estimated monthly branded searches moved from 7.5K to 6.4K.
How did search popularity change for New Zealand tablet brands in August 2026?
1 change
Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and Samsung Galaxy Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Fire Tablet
5 branded search terms
- amazon fire tablet
- amazon fire tablet near me
- amazon fire tablet nz
- amazonfiretablet
- fire tablet
Samsung Galaxy Tab
18 branded search terms
- galaxy tab
- galaxy tab a
- galaxy tab a7
- galaxy tab a8
- galaxy tab a8 samsung
- galaxy tab s10
- galaxy tab s6lite
- galaxy tab s9
- samsung galaxy tab a
- samsung galaxy tab a7
- samsung galaxy tab a7 tablet
- samsung galaxy tab a8
- samsung galaxy tab keyboard
- samsung galaxy tab near me
- samsung galaxy tab nz
- samsung galaxy tab s10
- samsung galaxy tab s6lite
- tablet galaxy tab
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.