Tablet brands in New Zealand:Which brands are most popular in search?
In August 2026, iPad was the most searched among tablet brands in New Zealand, with an estimated 66.7K branded searches and 76.5% estimated Share of Search within this set.
iPad76.5%
Microsoft Surface11.6%
Samsung Galaxy Tab7.3%
Lenovo Tab4.3%Amazon Fire Tablet0.31%
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Share of SearchLeaderboard
Compare the tablet brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iPad, Microsoft Surface, Samsung Galaxy Tab, Lenovo Tab. The figures are in the table below the chart.
View monthly share of search table
| Month | iPad | Microsoft Surface | Samsung Galaxy Tab | Lenovo Tab | Amazon Fire Tablet |
|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.9% | 8.2% | 3.9% | 0.29% |
| Nov 2025 | 76.1% | 10.9% | 8.7% | 3.9% | 0.33% |
| Dec 2025 | 77.9% | 9.3% | 8% | 4.5% | 0.3% |
| Jan 2026 | 76.2% | 11.3% | 7.9% | 4.3% | 0.29% |
| Feb 2026 | 77.1% | 11.6% | 7.3% | 3.7% | 0.24% |
| Mar 2026 | 76.2% | 12.4% | 7.7% | 3.5% | 0.27% |
| Apr 2026 | 77.4% | 10.7% | 7.7% | 3.9% | 0.29% |
| May 2026 | 76.2% | 11.5% | 8.1% | 3.8% | 0.28% |
| Jun 2026 | 75.9% | 12.8% | 7.5% | 3.5% | 0.28% |
| Jul 2026 | 76.9% | 11.3% | 7.2% | 4.3% | 0.29% |
| Aug 2026 | 76.5% | 11.6% | 7.3% | 4.3% | 0.31% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 66.7K | -2.6% | -0.5 points | |
| 2, held 2nd | 11.6% | 10.1K | +0.4% | +0.3 points | |
| 3, held 3rd | 7.3% | 6.4K | -0.16% | +0.1 points | |
| 4, held 4th | 4.3% | 3.7K | -1.8% | 0 points | |
| 5, held 5th | 0.31% | 270 | +3.8% | 0 points |
1.
iPad76.5%
held 1st · 66.7K estimated branded searches · -2.6% vs prior month · -0.5 points
11.6%
held 2nd · 10.1K estimated branded searches · +0.4% vs prior month · +0.3 points
7.3%
held 3rd · 6.4K estimated branded searches · -0.16% vs prior month · +0.1 points
4.3%
held 4th · 3.7K estimated branded searches · -1.8% vs prior month · 0 points
0.31%
held 5th · 270 estimated branded searches · +3.8% vs prior month · 0 points
Compare search popularity between leading brands
- iPad vs Microsoft Surface: compare search popularity
- iPad vs Samsung Galaxy Tab: compare search popularity
- iPad vs Lenovo Tab: compare search popularity
- Microsoft Surface vs Samsung Galaxy Tab: compare search popularity
- Microsoft Surface vs Lenovo Tab: compare search popularity
- Samsung Galaxy Tab vs Lenovo Tab: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tablet brands in New Zealand?
5 brands
In August 2026, iPad was the most searched among tablet brands in New Zealand, with an estimated 66.7K branded searches and 76.5% estimated Share of Search within this set. Microsoft Surface is in 2nd place, 64.9 percentage points behind at 11.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| iPad | 75.6% → 76.5% | 77.9%Dec 2025 | 75.6%Oct 2025 | 1st |
| Microsoft Surface | 11.9% → 11.6% | 12.8%Jun 2026 | 9.3%Dec 2025 | 2nd |
| Samsung Galaxy Tab | 8.2% → 7.3% | 8.7%Nov 2025 | 7.2%Jul 2026 | 3rd |
| Lenovo Tab | 3.9% → 4.3% | 4.5%Dec 2025 | 3.5%Mar 2026 | 4th |
| Amazon Fire Tablet | 0.29% → 0.31% | 0.33%Nov 2025 | 0.24%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand increased from 75.6% to 76.5%.
- Across the 11 months ending August 2026, Samsung Galaxy Tab’s estimated Share of Search among tablet brands in New Zealand decreased from 8.2% to 7.3%.
- Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand peaked at 77.9% in December 2025 and was lowest at 75.6% in October 2025.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand peaked at 12.8% in June 2026 and was lowest at 9.3% in December 2025.
- Across the 11 months ending August 2026, Samsung Galaxy Tab’s estimated Share of Search among tablet brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 7.2% in July 2026.
- Across the 11 months ending August 2026, Lenovo Tab’s estimated Share of Search among tablet brands in New Zealand peaked at 4.5% in December 2025 and was lowest at 3.5% in March 2026.
- Across the 11 months ending August 2026, Microsoft Surface, Lenovo Tab and Amazon Fire Tablet held steady: their estimated Share of Search among tablet brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand tablet brands in August 2026?
1 change
Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026.
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