How popular isApple iPad?
In September 2026, people searched for Apple iPad by name about 51,500 times in New Zealand, about the same as the previous year. These searches made up 81.6% of all New Zealand tablet brand searches, placing Apple iPad first out of six brands. When we asked both ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in four of the five answers and was the second most recommended of the six.
Apple iPad is the most searched of 6 competitors and the second most recommended in AI answers.
Apple iPadShare of searches 81.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Microsoft SurfaceShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Lenovo TabShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Samsung Galaxy TabShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
TCLShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Samsung Galaxy Tab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple iPad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lenovo Tab3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Microsoft Surface2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Fire Tablet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“Which tablet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tablet brands in New Zealand?”
Asked ChatGPT
“What's the best tablet brand in New Zealand for everyday use?”
Searched Google, AI Overview
“best tablet”
Searched Google, AI Overview
“android tablet nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which tablet brands compete with Apple iPad?
Share of searches by month for Apple iPad, Microsoft Surface, Lenovo Tab, Samsung Galaxy Tab, TCL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Microsoft Surface | Lenovo Tab | Samsung Galaxy Tab | TCL | Amazon Fire Tablet |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.6% | 7.6% | 3.3% | 4% | 2.2% | 0.3% |
| Nov 2025 | 82.4% | 6.9% | 3.7% | 3.9% | 2.7% | 0.38% |
| Dec 2025 | 83.1% | 5.9% | 4.4% | 3.6% | 2.7% | 0.31% |
| Jan 2026 | 81.4% | 7.1% | 4.1% | 3.8% | 3.3% | 0.33% |
| Feb 2026 | 82.9% | 7.5% | 3.5% | 3.6% | 2.3% | 0.27% |
| Mar 2026 | 82.6% | 7.4% | 3.3% | 3.8% | 2.7% | 0.29% |
| Apr 2026 | 82.9% | 6.6% | 3.6% | 3.6% | 2.9% | 0.32% |
| May 2026 | 82.1% | 7.5% | 3.4% | 3.6% | 3% | 0.32% |
| Jun 2026 | 82.2% | 8.4% | 3.2% | 3.2% | 2.7% | 0.33% |
| Jul 2026 | 82.2% | 7.4% | 4% | 3.7% | 2.3% | 0.34% |
| Aug 2026 | 81.5% | 8% | 4.1% | 3.8% | 2.3% | 0.34% |
| Sep 2026 | 81.6% | 6.7% | 5% | 3.7% | 2.8% | 0.24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.6% | 51.5K | -1.3% | +0.1 points | |
| 2, held 2nd | 6.7% | 4.2K | -17.8% | -1.3 points | |
| 3, held 3rd | 5% | 3.1K | +20.4% | +0.9 points | |
| 4, held 4th | 3.7% | 2.4K | -4.1% | -0.1 points | |
| 5, held 5th | 2.8% | 1.8K | +19.7% | +0.5 points | |
| 6, held 6th | 0.24% | 150 | -31.8% | -0.1 points |
81.6%
Held 1st. 51.5K estimated branded searches, -1.3% vs prior month. Share +0.1 points.
6.7%
Held 2nd. 4.2K estimated branded searches, -17.8% vs prior month. Share -1.3 points.
5%
Held 3rd. 3.1K estimated branded searches, +20.4% vs prior month. Share +0.9 points.
3.7%
Held 4th. 2.4K estimated branded searches, -4.1% vs prior month. Share -0.1 points.
5.
TCL2.8%
Held 5th. 1.8K estimated branded searches, +19.7% vs prior month. Share +0.5 points.
0.24%
Held 6th. 150 estimated branded searches, -31.8% vs prior month. Share -0.1 points.
Compare popularity between Apple iPad and its closest rivals
Every comparison with Apple iPad
5 comparisons
How has branded search demand for Apple iPad changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apple iPad in New Zealand held steady, from 52.6K to 51.5K.
- Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in New Zealand decreased from 82.6% to 81.6%.
- Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in New Zealand peaked at 83.1% in December 2025 and was lowest at 81.4% in January 2026.
How did search popularity change for New Zealand tablet brands in September 2026?
4 changes
In September 2026, Lenovo Tab gained share of searches among tablet brands in New Zealand, from 4.1% to 5%.
In September 2026, Microsoft Surface lost share of searches among tablet brands in New Zealand, from 8% to 6.7%.
Estimated monthly branded searches for TCL in New Zealand rose 28.5% over 12 measured months, from 1.4K to 1.8K in September 2026.
Estimated monthly branded searches for Amazon Fire Tablet in New Zealand fell 21.1% over 12 measured months, from 190 to 150 in September 2026.
How are Apple iPad’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Apple iPad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apple ipad
- apple ipad pro
- ipad
- ipad ipad
- ipad pro
- ipad r
- ipad tab
- ipad tablet
- latest ipad
- refurbished ipad
Who owns Apple iPad?
Apple iPad is owned by Apple. Brandwave also tracks Apple AirPods, Apple AirTag, Apple Health Cycle Tracking, Apple iPhone, Apple MacBook, Apple MagSafe, Apple Maps, Apple Music, Apple Photos / Google Photos, Apple Podcasts, Apple Reminders, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, 
iCloud, iMovie, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand.
Do you work for Apple iPad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Apple iPad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.