How popular isFind My in search?
In August 2026, there were an estimated 1.2K branded searches for Find My in New Zealand which is up 158.7% over the last 11 months. Find My holds 12.7% estimated Share of Search among New Zealand family location apps and is ranked 3rd of 4 competitors for search popularity.
Google Family Link61.4%
Life36024.8%
Find My12.7%
Bark1.1%
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Which family location apps compete with Find My?
Share of Search by month for Google Family Link, Life360, Find My. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Family Link | Life360 | Find My | Bark |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 26.3% | 6.3% | 2.2% |
| Nov 2025 | 63.4% | 28.8% | 6% | 1.9% |
| Dec 2025 | 69.2% | 24.9% | 4.7% | 1.2% |
| Jan 2026 | 71.4% | 23.3% | 4.6% | 0.72% |
| Feb 2026 | 73.4% | 20.8% | 4.6% | 1.2% |
| Mar 2026 | 65.1% | 26.9% | 6.7% | 1.3% |
| Apr 2026 | 68.8% | 23.8% | 6.2% | 1.2% |
| May 2026 | 62% | 29.1% | 7.6% | 1.2% |
| Jun 2026 | 61.5% | 27.1% | 10.4% | 0.98% |
| Jul 2026 | 58.8% | 27.8% | 12.6% | 0.81% |
| Aug 2026 | 61.4% | 24.8% | 12.7% | 1.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.4% | 5.8K | -1.4% | +2.7 points | |
| 2, held 2nd | 24.8% | 2.3K | -15.9% | -3 points | |
| 3, held 3rd | 12.7% | 1.2K | -4.8% | +0.1 points | |
| 4, held 4th | 1.1% | 100 | +25% | +0.3 points |
61.4%
held 1st · 5.8K estimated branded searches · -1.4% vs prior month · +2.7 points
2.
Life36024.8%
held 2nd · 2.3K estimated branded searches · -15.9% vs prior month · -3 points
3.
Find My12.7%
held 3rd · 1.2K estimated branded searches · -4.8% vs prior month · +0.1 points
4.
Bark1.1%
held 4th · 100 estimated branded searches · +25% vs prior month · +0.3 points
Compare search popularity between Find My and its closest rivals
How has branded search demand for Find My changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Find My in New Zealand rose from 460 to 1.2K.
- Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand increased from 6.3% to 12.7%.
- Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand peaked at 12.7% in August 2026 and was lowest at 4.6% in January 2026.
How did search popularity change for New Zealand family location apps in August 2026?
4 changes
In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%.
In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.
Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026.
Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.
How is Find My measured?
Brandwave collects information about searches that people make online using Find My’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- apple find my
- apple find my app
- apple find my friends
- find my location sharing
Who owns Find My?
Find My is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, GarageBand, 
iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro, MacBook and Safari, owned by the same company, in New Zealand.
Do you work for Find My? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Find My your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.