Find My vs Life360:Which is more popular by branded search in New Zealand?
In August 2026, Life360 had more branded searches than Find My among family location apps in New Zealand. Life360 was estimated to have 2.3K branded searches compared to Find My’s 1.2K, and held a 24.8% Share of Search versus Find My’s 12.7%.
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Which is more popular in search, Find My or Life360?
Compare the family location sharing and safety apps New Zealand households use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life360, Find My. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Family Link | Life360 | Find My | Bark |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 26.3% | 6.3% | 2.2% |
| Nov 2025 | 63.4% | 28.8% | 6% | 1.9% |
| Dec 2025 | 69.2% | 24.9% | 4.7% | 1.2% |
| Jan 2026 | 71.4% | 23.3% | 4.6% | 0.72% |
| Feb 2026 | 73.4% | 20.8% | 4.6% | 1.2% |
| Mar 2026 | 65.1% | 26.9% | 6.7% | 1.3% |
| Apr 2026 | 68.8% | 23.8% | 6.2% | 1.2% |
| May 2026 | 62% | 29.1% | 7.6% | 1.2% |
| Jun 2026 | 61.5% | 27.1% | 10.4% | 0.98% |
| Jul 2026 | 58.8% | 27.8% | 12.6% | 0.81% |
| Aug 2026 | 61.4% | 24.8% | 12.7% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Find My and Life360 comparison changed over the last 12 months?
3 findings
- Life360 was ahead of Find My in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand moved from 6.3% to 12.7%, and its estimated monthly branded searches moved from 460 to 1.2K.
- Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand moved from 26.3% to 24.8%, and its estimated monthly branded searches moved from 1.9K to 2.3K.
How did search popularity change for New Zealand family location apps in August 2026?
2 changes
In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.
Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Find My’s and Life360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Find My
4 branded search terms
- apple find my
- apple find my app
- apple find my friends
- find my location sharing
Life360
13 branded search terms
- life360
- life360 app
- life360 com
- life360 family locator app
- life360 family tracker
- life360 location sharing
- life360 near me
- life360 nz
- life360 online
- life360 pet tracker
- life360 tile
- life360 tracker
- tile life360
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.