Google Family Link vs Life360:Which is more popular by branded search in New Zealand?
In August 2026, Google Family Link had more branded searches than Life360 among family location apps in New Zealand. Google Family Link was estimated to have 5.8K branded searches compared to Life360’s 2.3K, and held a 61.4% Share of Search versus Life360’s 24.8%.
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Which is more popular in search, Google Family Link or Life360?
Compare the family location sharing and safety apps New Zealand households use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Family Link, Life360. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Family Link | Life360 | Find My | Bark |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 26.3% | 6.3% | 2.2% |
| Nov 2025 | 63.4% | 28.8% | 6% | 1.9% |
| Dec 2025 | 69.2% | 24.9% | 4.7% | 1.2% |
| Jan 2026 | 71.4% | 23.3% | 4.6% | 0.72% |
| Feb 2026 | 73.4% | 20.8% | 4.6% | 1.2% |
| Mar 2026 | 65.1% | 26.9% | 6.7% | 1.3% |
| Apr 2026 | 68.8% | 23.8% | 6.2% | 1.2% |
| May 2026 | 62% | 29.1% | 7.6% | 1.2% |
| Jun 2026 | 61.5% | 27.1% | 10.4% | 0.98% |
| Jul 2026 | 58.8% | 27.8% | 12.6% | 0.81% |
| Aug 2026 | 61.4% | 24.8% | 12.7% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Google Family Link and Life360 comparison changed over the last 12 months?
3 findings
- Google Family Link was ahead of Life360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand moved from 65.3% to 61.4%, and its estimated monthly branded searches moved from 4.8K to 5.8K.
- Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand moved from 26.3% to 24.8%, and its estimated monthly branded searches moved from 1.9K to 2.3K.
How did search popularity change for New Zealand family location apps in August 2026?
2 changes
In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%.
In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Google Family Link’s and Life360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Family Link
14 branded search terms
- families google
- family link
- family link app
- family link app google
- family link google
- family link google com
- family link parental controls
- google family link
- google family link family tracker
- google family link location sharing
- google family link near me
- google family link online
- google family link parental controls
- googlefamilylink
Life360
13 branded search terms
- life360
- life360 app
- life360 com
- life360 family locator app
- life360 family tracker
- life360 location sharing
- life360 near me
- life360 nz
- life360 online
- life360 pet tracker
- life360 tile
- life360 tracker
- tile life360
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.